parking lot to pay dirt
- Work
- >
- parking lot to pay dirt
Houston, TX / May 28, 2021
Situation
Founded in 2020, Lagoonfest Texas is a summer-long event offering an affordable, manmade, beach oasis to thousands of residents and visitors. As part of a $1.5 million renovation and enhancement project, development directors turned to BoxPop® to design and fabricate 22 shipping containers that would help transform their empty parking lot location into a luxurious, tropical-themed recreation and service center.
Solution
Using 3D-modeling software, designers rendered a uniquely shaped layout inspired by the Texas Star to create a resort-style ambiance for attendees. Engineers transformed 22 basic containers into bars, a restaurant, an entertainment stage, rooftop party VIP decks, ticket booths, restrooms, storage facilities, and a first-aid center. The team covered the exteriors in white cladding for a cohesive look and headed to Texas to bring the oasis to life. After unloading the pop-ups with cranes and forklifts, they hung custom mesh and vinyl banners (courtesy of parent company, Britten, Inc.) to complete the branding of the beach escape.
Impact
“Seeing the containers now, it’s hard to imagine they could have been used to actually ship coal or manufactured products,” CEO of The Lagoon Development Company, Uri Man, told The Post Newspaper of Galveston County. “With our new container system and expanded beaches, we expect to have more than 150,000 visitors this year, proving the viability of the public beach concept.”
Related Case Studies:
Pod Park Containers
Piazza Pod Park
<
>
Philadelphia property developers, Post Brothers, wanted to transform a dusty, 35,000-square-foot Northern Liberties parking lot into a beautiful, mixed-use community destination with inventive spaces ...
June 8, 2019 / Philadelphia, Pennsylvania
The massive, 33-foot-tall Pod Park mascot is a 13,000-pound robot sculpture from Burning Man.
BoxPop® custom shipping containers
Event Activation Containers
MGM at KAABOO Del Mar
<
>
Founded in 2014 for adult music lovers, the three-day KAABOO music festival launched a new kind of entertainment, food, and arts experience designed around creature comforts and grownup hospitality. M...
September 18, 2019 / San Diego, CA
VIP packages to the amenities packed comedy, food, and music experience cost $2,000 each.
BoxPop™ custom shipping containers, Custom casework
Brewery Container
TIN ROOF BAR
<
>
In 2002, the first Tin Roof bar opened near Nashville’s famed Music Row to give local musicians a place to hang out and play. By mixing tasty food, drinks, and a fun, eclectic vibe, the company’s been...
July 2, 2020 / Detroit, MI
Tin Roof “live music joints” support national and local musicians at 15 U.S. locations.
BoxPop® customized shipping containers
Event Activation Containers
Up North Pride
<
>
Founded in 2014, Up North Pride hosts one of the largest, participant-driven LGBTQ+ Pride Month celebrations in Michigan. When they postponed their normal parade and festivities due to COVID-19, they ...
June 1, 2021 / Traverse City, MI
In 1999, Bill Clinton became the first President to recognize June as LGBT Pride Month.
BoxPop® shipping containers
Custom Containers
Battelle Decontamination Systems
<
>
From the onset of the global COVID-19 pandemic in early 2020, America’s frontline healthcare workers needed help. N95 respirator masks were in short supply. To combat the crisis, Battelle—a private no...
April 7, 2020 / Columbus, OH
In the 1940s, Battelle research and development into 'dry copying' led to the formation of the Xerox corporation.
BoxPop® custom shipping containers
Custom Containers
TROPICANA CELEBRATES BREAKFAST
<
>
Tropicana, pr agency MullenLowe, and ad agency Cramer-Krasselt, kicked off 2020 in a big way with the first new brand campaign since 2017, "Sip Your Sunshine", which celebrated just that: the brightne...
January 22, 2020 / New York, NY
The Chicago-based orange-juice giant processes some 48 million Florida oranges every day.
BoxPop® customized shipping container/brand activation, Foam3D™ bar and letters, decals, Sintra® menu boards, backlit LED display wall
Winery Containers
Frog's Leap Winery
<
>
Wildfires, mudslides, earthquakes, floods—Napa Valley winery owners have weathered their fair share of disasters over the last 10 years. But navigating statewide coronavirus closures proved something ...
August 7, 2020 / Napa Valley, CA
Today, over 800 wineries—up from just 25 in 1975—call Napa and Sonoma Counties home.
BoxPop® outdoor/mobile wine bar
Custom Containers
Petoskey Brewing Company
<
>
In 2012, after completely reviving the city’s historic “Old Brewery” closed since 1915, Petoskey Brewing Company owners, Patrick Dowd and Lou Gostinger, began searching for another way to modernize th...
June 28, 2018 / Petoskey, Michigan
Petoskey Sparkle American Lager honors the original “Petoskey Sparkle” first produced by the brewery in 1898.
Fully customized BoxPop® shipping container, branded decals
Event Activation Containers
ARYSE SHOWROOM
<
>
After taping thousands of ankles in his 20 years serving as head football trainer at University of Nebraska, Doak Ostergard sought to invent a better ankle brace—one that would support and stabilize t...
July 14, 2020 / Lincoln, NE
ARYSE ships about 1,500 ankle, knee, shoulder, and wrist braces to athletes every day.
BoxPop® customized shipping container, decals
Brewery Container
APPONAUG BREWING COMPANY
<
>
In 2018, Tamara McKenney opened Apponaug Brewing Company to create a community hotspot centered around unique craft beer and quality food. Then COVID-19 struck, forcing McKenney to adapt her business ...
January 29, 2021 / Warwick, Rhode Island
Apponaug creative craft brews sometimes incorporate unique flavors such as molasses cookies, rye bread, and Pop Rocks®.
BoxPop® mobile taproom, branded decals, custom millwork
Event Activation Containers
Four Fathers Brewery
<
>
In 2019, Northwest Indiana’s Four Fathers craft brewery signed an exclusive deal with Valparaiso Events to serve beer at free summer concerts downtown. They came up with the idea of a mobile taproom b...
June 21, 2019 / Valparaiso, Indiana
The 200-square-foot, mobile brewery features bar, stools, stereo system, and four-tap kegerators.
10’ x 20’ BoxPop™ fully customized shipping container
Wall Decals
JVIS USA
<
>
Founded in 1991, JVIS USA designs and supplies innovative auto parts and technologies for international automobile manufacturers, such as Toyota, Nissan, and Chrysler. Looking for a way to personally ...
July 1, 2020 / Shelby Township, MI
In 2020, JVIS USA designed and built auto parts for more than a dozen award-winning vehicles.
BoxPop® retail pop-up, wall decals, custom millwork
Food & Beverage Containers
Vermont Lake Monsters
<
>
For their inaugural season in the Futures Collegiate Baseball League, team executives and managers wanted to expand the dining options at their home ballpark. Landing on the idea of a brick-oven pizze...
June 1, 2021 / Burlington, Vermont
Built in 1922, the Lake Monsters’ Centennial Field is one of America’s oldest baseball stadiums.
BoxPop® customized shipping containers, branded decals
Brewery Container
Traverse City Whiskey Co.
<
>
Founded in 2012, Traverse City Whiskey Co. is the largest craft-spirits distillery in the state. When they needed to expand their tasting room’s outdoor seating and serving space to make social-distan...
June 29, 2021 / Traverse City, Michigan
TC Whiskey produced 10,000 gallons of hand sanitizer a week during the peak of the COVID pandemic.
BoxPop® container patio, branded decals, custom furniture
Expo Containers
Bank of America
<
>
In 2019, sports and entertainment marketing giant, Octagon, called Britten with a problem: Major League Baseball’s All-Star Game was coming to Cleveland, Ohio. Bank of America wanted a big presence—tw...
July 9, 2019 / Cleveland, Ohio
Bank of America claims every dollar it spends on sports yields $10 in revenue and $3 in net income.
BoxPop™ custom shipping containers, FOAM3D™ sculpture, signage, flags, EventTruss™ structures
Event Activation Containers
THE TRIBUTE LPGA ACTIVATION
<
>
Founded in 2013, the LPGA Volunteers of America Classic hosts hundreds of female golfers every year. Executives named the Old American Golf Club in The Colony, Texas the tournament’s permanent venue i...
May 3, 2018 / The Colony, TX
Hall-of-famer, Kathy Whitworth, holds the most LPGA titles with a total of 88 victories over 23 years.
BoxPop™ custom shipping containers, EventTruss™, large-format banners
Rotating Flags
Bank of America ROVAL™ 400
<
>
As the first playoff road-course races in NASCAR history, as well as the longest race track in NASCAR, the trailblazing ROVAL™ 400 debuted in 2018 and generated massive excitement among race fans. Ban...
September 29, 2019 / Charlotte, NC
Each 2.28-mile lap around Charlotte Motor Speedway’s ROVAL/road course features 17-turns.
BoxPop™ customized shipping containers, custom tent, A-frame signage, banners, RotoTop™ flag poles, custom-casework