Building a Buzz-Worthy Bar for Apponaug Brewing Company

Situation

In 2018, Tamara McKenney opened Apponaug Brewing Company to create a community hotspot centered around unique craft beer and quality food. Then COVID-19 struck, forcing McKenney to adapt her business due to new, physical-distancing protocols. After receiving small business relief funding, she took the money and turned to BoxPop® to deliver an open-air solution that would expand her seating and safely serve her community.

Solution

To keep her brewery open, McKenney needed help fast. Promising delivery in weeks not months, the BoxPop team started by adding two flip-up door awnings to the 20’ long shipping container and a staircase leading up to a rooftop patio portion of the bar. After painting the outside in cool gray, they installed custom countertops and cabinetry (courtesy of sister-company, Britten WoodWorks). Kegerator taps, stainless steel sinks, and refrigeration units. Finally, the team affixed a 10’ long, branded decal to the back of the bar and shipped it to Rhode Island.

Impact

From design to delivery, BoxPop completed Apponaug’s mobile taproom in just six weeks. McKenney was thrilled with the final product and loved working with the team every step of the way. “Working with BoxPop was quick and easy—we didn’t have to build a thing. As soon as it was delivered, we could start making money,” says McKenney. “With the additional revenue, the container bar will pay for itself the first year. Plus, I just love that my customers can buy a beer and have a fun, outside place to wait for their table.”