MGM’s Luxury Escape

San Diego, CA

Situation

Founded in 2014 for adult music lovers, the three-day KAABOO music festival launched a new kind of entertainment, food, and arts experience designed around creature comforts and grownup hospitality. MGM Resorts, represented by Octagon, reached out to BoxPop®/Britten for help delivering a luxury brand experience to festival fans.

Solution

In its debut year, KAABOO drew a sold-out crowd of 10,000 to Grand Cayman island. In 2019, the three-day event (now relocated in San Diego) reported capacity crowds of at least 35,000 fans every day. MGM’s VIP lounge attracted a nonstop flow of spectators, leading to numerous social media posts and photos.

Impact

The BoxPop® team designed a 10’ X 20’ custom structure with a rooftop patio, massage area, and comfortable seating where music lovers could escape, sip cocktails, and lounge. Installation team members traveled cross-country to deliver and setup the BoxPop® container that Octagon/MGM used to create a posh VIP area.