Higher visibility. Greater versatility. Get the modular, EventTruss™ advantage. Built to handle the most complicated display challenges, this modular signage and banner display system can snap together in countless configurations.
Create any temporary structure you can imagine for exciting outdoor event environments. From towering entryways to complex displays, this modular infrastructure system packs the strength of steel at one-third the weight. Available in preset configurations or customized to your specs, this event-structure trifecta is commonly seen at marathons and sporting events, tradeshows, and concerts/festivals.
Event Truss
In a three-pronged promotion effort celebrating the inaugural run of the Formula 1 United States Grand Prix, marking the opening of the new Circuit of the Americas racetrack and Austin360 Amphitheater...
November 16, 2012 / Austin, Texas
Celebrating the first running of the U.S. Grand Prix, Fan Fest covered 11 city blocks
EventTruss™ entrance structures, RotoTop™ flagpoles, VIP suite graphics
Event Activation Containers
Founded in 2013, the LPGA Volunteers of America Classic hosts hundreds of female golfers every year. Executives named the Old American Golf Club in The Colony, Texas the tournament’s permanent venue i...
May 3, 2018 / The Colony, TX
Hall-of-famer, Kathy Whitworth, holds the most LPGA titles with a total of 88 victories over 23 years.
BoxPop™ custom shipping containers, EventTruss™, large-format banners
Event Truss
In 2018, Bank of America and their partner (RED)—a non-profit organization targeting the AIDS epidemic in Africa—wanted to create a Goldberg inspired charity activation at the Bryant Park Winter Villa...
December 20, 2018 / New York, NY
Early American cartoonist, Rube Goldberg, often depicted devices that performed simple tasks in indirect, convoluted ways.
Massive plywood structures and graphics, branded signage
Event Truss
In 2010, Novartis gained FDA approval to carry Gilenya™—a drug used to treat relapsing forms of multiple sclerosis (MS). Nine years later, Novartis employed Octagon, an event marketing agency, to deve...
June 6, 2019 / Various Locations, USA
Novartis placed 4th in Fortune magazine’s “Most Admired Pharmaceutical Companies of 2020.”
EventTruss™ system, branded decals, vinyl banners, aluminum tubing
Foam Sculpting
To highlight Atlanta United’s connection to the world of soccer, official team sponsor, Delta Air Lines® along with global sports agency, Octagon, partnered with Britten to create a once-in-a-lifetime...
July 30, 2018 / Atlanta, Georgia
Some 200 Atlanta United fans, Delta customers and employees participated in All-Star activation.
Britten concepted and created seven “travel goals,” one with giant FOAM3D™ soccer ball.
Event Truss
In 2009, the best-selling country group of the decade and one of America’s largest retailers, JCPenney®, called on Britten to help transformed the idea of traditional tour sponsorship into a wide-rang...
More than 650,000 fans bought tickets for the “American Living Unstoppable Tour”.
Portable banners, custom entrance structure and VIP tent at every concert stop.
Stage Backdrops
The Memorial Day main attraction at NYC Fleet Week 2019, the “Side By Side” music festival welcomed the public, some 2.600 veterans, active military, and their families to Rockefeller Center and Radio...
May 29, 2019 / New York, New York
Northwell Health is a Top 10 nonprofit employer of U.S. veterans.
Stage graphics, barricade fencing, and FOAM3D™ selfie-sign.
Foam Letters
Opening in 1969, Dover Downs Speedway hosted the “Mason-Dixon 300”—NASCAR’s first-ever event in the state of Delaware. Known today as the Dover International Speedway and the Monster Mile, the raceway...
October 6, 2019 / Dover, Delaware
In 1995, Dover Downs Speedway became NASCAR’s first fully-paved arena.
Foam3D™ selfie-sign, EventTruss™, sponsorship banners
Event Truss
The NFL’s San Francisco 49ers needed help managing the homefield crowd entering Levi®’s Stadium during the 2017 season. Stadium managers asked Britten for a strong, light-weight and versatile system t...
October 7, 2022 / Santa Clara, California
The largest of six entrance structures (16′ H x 32′ W) was weighted with 275-gallon water drums
EventTruss™ entrance structures and flags
Foam Sculptures
Up until the 2017 season, Denver Broncos players sprinted onto the field from the locker room through a huge, inflatable tunnel. It was puffy, a little cartoonish, and “looked like a blimp” Game Enter...
September 22, 2018 / Denver, Colorado
The Britten-made “Broncos” stand over 25-feet tall.
FOAM3D sculptures, EventTruss™ structure, and feather flags (manes)
Expo Containers
In 2019, sports and entertainment marketing giant, Octagon, called Britten with a problem: Major League Baseball’s All-Star Game was coming to Cleveland, Ohio. Bank of America wanted a big presence—tw...
July 9, 2019 / Cleveland, Ohio
Bank of America claims every dollar it spends on sports yields $10 in revenue and $3 in net income.
BoxPop™ custom shipping containers, FOAM3D™ sculpture, signage, flags, EventTruss™ structures
Backdrops
Bringing a bit of warmth and Cuban-inspired fun to snowy Northern Michigan over the holidays, Britten sought to transform the dome of Park Place Hotel into a totally immersive, party environment as a ...
December 22, 2016 / Traverse City, MI
Several backdrops as large as 22' H x 31' W were hand illustrated by Britten owner/founder, Paul Britten.
Custom backdrops, stage truss, lighting and audio equipment
All three of our account executives are AMAZING to work with. They always go above and beyond in assisting on projects and want our creatives to be perfect! Appreciate the teamwork!
