Delta Hosts Free Airline Ticket Contest |

delta hosts free airline ticket contest

Atlanta, Georgia


To highlight Atlanta United’s connection to the world of soccer, official team sponsor, Delta Air Lines® along with global sports agency, Octagon, partnered with Britten to create a once-in-a-lifetime brand experience for fans, customers, and Delta employees.


Concept a unique travel contest and FOAM3D™ build to turn the Mercedes-Benz Stadium pitch into a globe with seven “goals” representing worldwide travel destinations: New York, Los Angeles, London, Rome, Buenos Aires, Johannesburg and Seoul. If a fan connected a shot into any of the corresponding goals, they would win a trip to that city.


Delta senior vice president of global sales, Bob Somers, called the event a way to “capitalize on our partnership with Atlanta United.” Thousands of customers and soccer fans entered a sweepstakes for the opportunity to participate. Some 20 Delta Air Lines® employees were also selected. Atlanta United players joined and coached fans during competition, which inspired social media shares and local/national media attention.

latest stories.

view all
Octagon Side by Side NYC 16

a manhattan music festival celebrating veterans ...

Case Study Play Ball Park MLB All Star Game 003

'play ball park' all-star fan activation ...

Dow GLBI Stem Center Foam3 D Letters 002

golf to build community and inspiring young minds ...

Octagon Master Card Chef Showdown 018

trading clubs for grub ...