Cereal Collection for ESPN’s College GameDay

Situation

The Game. The annual grudge match between the University of Michigan and Ohio State University. Covering the swelling tension in Columbus was ESPN’s College GameDay and their panel of pundits.

Adding some levity to the intense rivalry atmosphere, GameDay was handing out promotional cereals embossed with caricatures of cast members. Requiring a portable retail space to dish out collectible breakfasts to the collegiate faithful, experiential marketing agency THAexp enlisted BoxPop® for a branded TrailerBox™.

Solution

A standard TrailerBox™ was the ideal platform for this GameDay event activation. Agile and able to be pulled by a standard towing vehicle, the TrailerBox™ could be easily slotted into place without use of heavy equipment.

Branded in Home Depot orange (the principal sponsor of ESPN College GameDay) the retrofitted TrailerBox™ featured 3M caricature graphics of the broadcast hosts that matched the promotional cereal branding.

Equipped with intuitive fold-out panels and weight-bearing platforms, the lightweight TrailerBox™ system was the ideal branded retail environment for College GameDay.

Impact

Efficient and capable, Britten turned out an entirely branded retail space on a brief timeline. Aided by the highly alterable TrailerBox™ system, the Britten team was able to provide an efficient and agile asset befitting the renowned College GameDay broadcast.

Timely and capable, Britten produced a full marketing package matched to campaign standards and served up some light-hearted cereal civility to a contentious crowd at The Game.