A Celebration of Women’s Pro Tennis

Situation

As the largest Premier, women’s-only tennis tournament in North America, the Volvo Car Open annually draws tens of thousands of spectators and media there to cover the action between 100 of the world’s best women’s pros competing for over $800,000 in total prize money.

Solution

As a specialist in large format branding for sports and events, Britten worked with Charleston Signage, LLC to provide dozens of tensioned BannerStretch™ and OVIO™ frames with sponsorship vinyl banners that fit each frame, as well as feather flags for VIP parking and step-and-repeat logo backdrops for photo opportunities.

Impact

Britten delivered visual branding solutions praised by tennis fans and consistent with the clean, polished style of Volvo and the state-of-the-art Family Circle Tennis Center. “All of the BannerStretch™ and OVIO™ projects turned out fantastic,” said Charleston Signage LLC’s Bryan Richard. “Volvo is over the moon with it.”