Creating the Ultimate Dolphins Fan Zone
- Work
- >
- Creating the Ultimate Dolphins Fan Zone
Miami Gardens, Florida / September 8th, 2013
Situation
Fin Fest started as a concept—a new way to engage and entertain the hometown faithful involving pre-game activities, unique visuals, and player-fan interactions that would get football fans talking, taking pictures, and sharing their experience on social media. The Miami Dolphins just needed someone who could build and put it all together.
Solution
Life-sized, 3D-printed player signage? No problem. Fun props and family-friendly games? Absolutely. For the Dolphins, creating the ultimate fan experience involved making a 25’ custom foosball table that could accommodate 50 players. The team also wanted colorful flags, interactive football and autograph stations, and a fleet of mobile “Fin Carts” with powerful music systems, PAs, and t-shirt cannons.
Impact
Transforming ideas into powerful brand experience. Fin Fest delivered. Upon its debut, this “heaven for Dolphins fans” helped draw more attendance (and sell more tickets) than an average home game. Fans texted, shared photos, called it awesome, fun, and “the coolest experience,” which the Britten team was thrilled to help provide.
Related Case Studies:
Event Truss
RUBE GOLDBERG MACHINE IN NYC
<
>
In 2018, Bank of America and their partner (RED)—a non-profit organization targeting the AIDS epidemic in Africa—wanted to create a Goldberg inspired charity activation at the Bryant Park Winter Villa...
December 20, 2018 / New York, NY
Early American cartoonist, Rube Goldberg, often depicted devices that performed simple tasks in indirect, convoluted ways.
Massive plywood structures and graphics, branded signage
Event Truss
NOVARTIS EVENT ACTIVATION
<
>
In 2010, Novartis gained FDA approval to carry Gilenya™—a drug used to treat relapsing forms of multiple sclerosis (MS). Nine years later, Novartis employed Octagon, an event marketing agency, to deve...
June 6, 2019 / Various Locations, USA
Novartis placed 4th in Fortune magazine’s “Most Admired Pharmaceutical Companies of 2020.”
EventTruss™ system, branded decals, vinyl banners, aluminum tubing
Event Activation Containers
THE TRIBUTE LPGA ACTIVATION
<
>
Founded in 2013, the LPGA Volunteers of America Classic hosts hundreds of female golfers every year. Executives named the Old American Golf Club in The Colony, Texas the tournament’s permanent venue i...
May 3, 2018 / The Colony, TX
Hall-of-famer, Kathy Whitworth, holds the most LPGA titles with a total of 88 victories over 23 years.
BoxPop™ custom shipping containers, EventTruss™, large-format banners
Foam Letters
Dover International Speedway
<
>
Opening in 1969, Dover Downs Speedway hosted the “Mason-Dixon 300”—NASCAR’s first-ever event in the state of Delaware. Known today as the Dover International Speedway and the Monster Mile, the raceway...
October 6, 2019 / Dover, Delaware
In 1995, Dover Downs Speedway became NASCAR’s first fully-paved arena.
Foam3D™ selfie-sign, EventTruss™, sponsorship banners
Rotating Flags
Bank of America ROVAL™ 400
<
>
As the first playoff road-course races in NASCAR history, as well as the longest race track in NASCAR, the trailblazing ROVAL™ 400 debuted in 2018 and generated massive excitement among race fans. Ban...
September 29, 2019 / Charlotte, NC
Each 2.28-mile lap around Charlotte Motor Speedway’s ROVAL/road course features 17-turns.
BoxPop™ customized shipping containers, custom tent, A-frame signage, banners, RotoTop™ flag poles, custom-casework
Event Activation Containers
MGM at KAABOO Del Mar
<
>
Founded in 2014 for adult music lovers, the three-day KAABOO music festival launched a new kind of entertainment, food, and arts experience designed around creature comforts and grownup hospitality. M...
September 18, 2019 / San Diego, CA
VIP packages to the amenities packed comedy, food, and music experience cost $2,000 each.
BoxPop™ custom shipping containers, Custom casework
Event Truss
Austin Fan Fest
<
>
In a three-pronged promotion effort celebrating the inaugural run of the Formula 1 United States Grand Prix, marking the opening of the new Circuit of the Americas racetrack and Austin360 Amphitheater...
November 16, 2012 / Austin, Texas
Celebrating the first running of the U.S. Grand Prix, Fan Fest covered 11 city blocks
EventTruss™ entrance structures, RotoTop™ flagpoles, VIP suite graphics