Creating the Ultimate Dolphins Fan Zone
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- Creating the Ultimate Dolphins Fan Zone
Miami Gardens, Florida / September 8, 2013
Situation
Fin Fest started as a concept—a new way to engage and entertain the hometown faithful involving pre-game activities, unique visuals, and player-fan interactions that would get football fans talking, taking pictures, and sharing their experience on social media. The Miami Dolphins just needed someone who could build and put it all together.
Solution
Life-sized, 3D-printed player signage? No problem. Fun props and family-friendly games? Absolutely. For the Dolphins, creating the ultimate fan experience involved making a 25’ custom foosball table that could accommodate 50 players. The team also wanted colorful flags, interactive football and autograph stations, and a fleet of mobile “Fin Carts” with powerful music systems, PAs, and t-shirt cannons.
Impact
Transforming ideas into powerful brand experience. Fin Fest delivered. Upon its debut, this “heaven for Dolphins fans” helped draw more attendance (and sell more tickets) than an average home game. Fans texted, shared photos, called it awesome, fun, and “the coolest experience,” which the Britten team was thrilled to help provide.
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