Dressing up 411 Lafayette | Britteninc.com

dressing up 411 lafayette

New York, NY

Situation

To kick off a major renovation in the NoHo district, Himmel + Meringoff Properties sought an eye-catching scaffolding wrap that would contrast unsightly construction scenery while also protecting workers and pedestrians. Inspired by the wrap Britten, Inc. created for NYC’s Plaza Hotel in 2013, they called the building wrap experts to concept, print, and install a massive façade with similar artful flair.

Solution

To ensure that the wrap matched the area’s architectural style, Paul Britten, architect and founder of Britten, spent 50 hours hand sketching a design. Artists transformed the art into a digital rendering and enhanced the coloring for optimal pop. Then, a team of four traveled to NYC and installed the 75’H x 95’W, ArchitecturalMesh™ scaffolding wrap in just four hours.

Impact

“Construction had to pause during installation, so our crew needed to work fast and get the job done right the first time,” says Britten. “From concept to completion, the team really pulled through. The wrap blends in perfectly with the neighborhood, conceals the renovation, and most importantly, creates excitement and intrigue for people passing by.”

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