Putting Some Pop into Property Development

Situation

Since their founding in 2013, developer Terwilliger Pappas has built 18 “lifestyle” community complexes in major American cities targeted for their strong demographics and convenience to employment and retail. Their newest project in the urban, Interlock District of Atlanta opens in March 2021. Hoping to generate neighborhood hype for the project while also tastefully camouflaging the final construction phases, executives enlisted Britten to create an eye-catching building wrap for their Interlock parking garage.

Solution

Britten’s new ArchitecturalMesh™ delivered a perfect medium for a wrap of this project’s sheer size and vibrant colors. Durable and surprisingly affordable, ArchitecturalMesh holds images beautifully, allows 30% of the wind to pass through, and exceeds the fire and safety criteria of common netting. After carefully replicating every pantone color in Terwilliger Pappas’ artistic concept, the team printed and manufactured two, massive segments measuring 68’H x 205’W and 57’H x 38’W.

Impact

Building wraps conceal unsightly construction dust and debris while getting a community excited about a project the way an “Excuse Our Mess” sign never could. Just four days after getting the go-ahead for production, Britten’s installation team hit the road to Atlanta with the completed building wrap in tow. With durable connection points pre-sewn into the wrap—another cost-saving feature of ArchitecturalMesh—the onsite install took hours instead of days and is expected to grace Atlanta’s Interlock District until construction is complete in 2021.