New York, New York
Not long after it’s 100-year birthday, the historic hotel/condominium complex overlooking Central Park underwent a major six-month long cleaning effort of the hotel’s glazed white-clay brick face. To keep the Midtown Manhattan neighborhood looking beautiful during the facelift, Katara Hospitality sought to “camouflage” the construction scaffolding with a massive building wrap.
Shroud the entire building in a durable, construction mesh mural depicting an architecturally correct rendering of the Plaza’s famous face, windows and all—18 panels total, each attached to the scaffolding it hides.
An artist and architect by training, Paul Britten did the massive drawing old-school. “I took a photograph, and I counted the bricks, every single brick from floor to floor, window sill to window sill,” he said. Spectators could not see in, but the mesh wrap allowed occupants inside to see out. Spotlighted in news reports and captured in photos shared on social media, the Plaza Hotel became a major “new” tourist attraction covered in the Britten-made wrap.