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Britten and Octagon helped design and build a fully functioning “Rube Goldberg Machine” for Bank of America, all in a few short weeks.

Rube Goldberg Machine in NYC

by Grace Schroeder  

Starting a Chain Reaction to End AIDS in Africa

TRAVERSE CITY, Michigan — The complexity and rarity of a Rube Goldberg machine makes it all the more interesting to watch from start to finish. This overcomplicated contraption which ultimately performs a simple task, has turned up in popular commercials, events, movies, and TV shows.

At the famous Bryant Park Winter Village in New York City, Bank of America and their partner RED®, wanted to display a unique activation showing that small actions can create a big reaction—bringing us one step closer to ending the AIDS epidemic in Africa.

In order to make this idea tangible, Bank of America worked with a well-known marketing agency, Octagon, in hopes to build a Rube Goldberg experience. Octagon reached out to Britten, a creative production company in Traverse City, Michigan, to help bring this concept to life in just one month. The president, Paul Britten, was more than willing to accept this challenge as his background is in architecture.

“It took a lot of study on Rube Goldberg and his thinking. We created storyboards of each and every element in the process. Then created three-dimensional models until we were confident that the scale of each component was going to work,” said Paul.

The first trigger of the domino effect was to swipe an oversized Bank of America credit card that caused the machine to activate and go through a series of 10 different steps, until it opened up a gift box at the end with a RED® gift inside. The Rube Goldberg was designed to look like old-fashioned toys, built out of plywood, and cut using a MultiCam CNC router.

The Rube Goldberg Experience was on display for four days in Bryant Park, and raised thousands of dollars for project RED®. The entire machine was delivered in-person, assembled, tested, and staffed by Britten’s creative team. “We’ve been in business since 1985, originating as a sign company, but today we are really architects of special projects. We help agencies and other creative people bring their creative ideas to life. We only had a month to pull off this project, from the very first phone call until opening day. The kids were thrilled, there is nothing more fun than seeing their smiling faces,” said Paul.

Britten is one of the few creative companies that has the resources and manpower to oversee every step of a project like this including the initial concept, site survey, design, production, and final installation. Contact Britten today to learn more at www.britteninc.com or check out the Rube Goldberg video below:

About Britten:
Since 1985, Britten has not only fabricated amazing event activations, but offers a wide range of products and services such as large format print, building wraps, truss systems, mesh fencing, stage graphics, point-of-purchase displays, tents, building wraps, SEG frames, three-dimensional foam sculptures, custom shipping containers, national installation, and more.

Contact Information:
Grace Schroeder
(231) 346-8799
gschroeder@britteninc.com

Chinese New Year Foam3D Pig at Simon Malls

Year of the Pig at Simon Malls

by Britten Inc  

Woodbury Common to host 7-foot, 3-D pig to mark Year of the Pig

CENTRAL VALLEY, N.Y.  — Woodbury Common Premium Outlets recently kicked off the Lunar New Year with traditional Chinese entertainment and special sales to serve shoppers who visit the world’s foremost tourism destination for luxury and elite brands. Additionally, to celebrate the Year of the Pig, Woodbury Common will offer a special ambassador to welcome Chinese visitors.

盟猪 or Simon Pig, is a happy seven-foot, 3-D pig who will live at Desert Hills Premium Outlets, Las Vegas Premium Outlets and Woodbury Common Premium Outlets throughout the year, bringing extra luck to shoppers who stop to take a photo and post to social media. Customers who upload a photo to WeChat or Weibo using the hashtag “#盟猪购美#”, translation “Shop in the U.S. with Simon Pig” will have the chance to win special prizes throughout the year.  Shoppers can also scan Simon Shopping Destination’s WeChat Mini Program QR code to receive center information on stores, restaurants and more.

Chinese New Year Foam3D Pig at Simon Malls

Shoppers can find Simon Pig in Woodbury Common Premium Outlets’ Hudson Valley District outside of Market Hall.

“We wanted to create a fun photo opportunity at three popular tourism centers to drive social engagement with Chinese shoppers. We hope that our customers can share their shopping experience to inform all of their followers that Simon is the authority on shopping in the U.S.,” said Kristen Esposito, Vice President of Global Tourism Marketing at Simon Shopping Destinations. “We also want Simon Pig to spread good luck to our shoppers.”

Dozens of retailers will also offer special discounts to mark the Lunar New Year, and swag bags will be available for China Merchant Bank cardholders through Sunday, Feb. 13. These will be in addition to everyday savings of 25 to 65 percent at Woodbury Common Premium Outlets.

From Saturday, Feb. 9 through Sunday, Feb. 10, additional promotions to celebrate the holiday, including red envelope giveaways, will be available for shoppers through a partnership with Resorts World Catskills. A dumpling-making station will be set up in Market Hall from 2 to 4 p.m. on Sunday, Feb. 10.

Visitors are encouraged to sign up for the VIP Shopper Club to receive the latest updates and exclusive offers from the most sought-after retailers. Membership is free. To learn more, visit premiumoutlets.com/vip.

Chinese New Year Foam3D Pig at Simon Malls


About Woodbury Common Premium Outlets

Conveniently accessed from New York City via the New York State Thruway at Exit 16, Woodbury Common Premium Outlets features 250 stores including Tory Burch, Celine, Nike, Bottega Veneta, Michael Kors, Burberry, Coach, The North Face and more, all at a savings of 25 percent to 65 percent every day. Market Hall offers a variety of dining opportunities including Chipotle, Pret A Manger, Pinkberry and more.  To learn more, visit  premiumoutlets.com/outlet/woodbury-common.

About Simon

Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.

About Simon Premium Outlets®

The global Simon Premium Outlets portfolio offers exceptional brands at extraordinary savings through a diverse mix of luxury, designer and homeware retailers. Our Simon Premium Outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea are some of the most iconic and productive shopping destinations for residents and travelers including Woodbury Common (New York City), Orlando Premium Outlets, Desert Hills (Palm Springs), Las Vegas Premium Outlets and Wrentham Village Premium Outlets (Boston). For more information visit premiumoutlets.com or follow Premium Outlets on Facebook, Twitter, Instagram and Pinterest.

Paul's Corner February 2019

Paul’s Corner, February 2019

by Paul Britten  

Daytona International Speedway AdventHealth Injector

Injector Decals for Daytona International Speedway

AdventHealth: Preparations are underway at Daytona International Speedway, and one of the major updates include the rebranding of the Florida Hospital injector. Now called AdventHealth, over 25,000 sq. ft. of specialty decal was procured, printed, and installed in advance of the 2019 NASCAR race season.

Part of the challenge included applying the decal to corrugated steel. The artwork had to be expanded several inches to make up for the uneven surface. Thanks to our partners at Daytona and B3 Marketing, Inc. for bringing us along for the ride!

Daytona International Speedway AdventHealth Injector


Giant Foam Props for The Special Event

Props for Trade Shows

The Special Event: Keeping with a Cuban theme, Britten recently exhibited to event planners with a booth including floor decals, a Foam3D™ Mojito, oversized limes, and a giant cigar that appeared all over social media. #TSE


Mesh Scrim for Construction Sites

Construction Graphics

Building & Scaffolding Wraps: Before starting any construction project, contact us for mesh bannersdecals for barricades, and expert project management. From site surveys to installation, we can help!


BannerDrop Hoists Mall Ceiling Banners

BannerDrop® Ceiling Hoists

Raise & Lower Banners at the Press of a Button: heavy duty BannerDrop® ceiling hoists can lift display articles weighing as much as 140 lbs., making it easy to install revenue-generating banners in hard to reach areas.


Simon Orlando Vineland 20x10 Britewall Tommy Hilfiger

LED Backlit Systems

Interior & Exterior Backlit Displays: BriteWall™ turns regular graphics into beautiful, attention grabbing displays. Indoors or out, Britten’s incredibly vibrant backlit prints make your advertising messages pop!


Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

We believe our job is more than just printing and shipping orders. Our job is to bring you creative solutions, guide you through the entire process, answer any questions you may have, and always deliver the highest quality.

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageMetal StampingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.

Cordially,

Paul

Cabi The Scoop South Hall Blockout Fabric

Case Study: Cabi Fashion Show

by Britten Inc  

“The Scoop” Spring 2019

LOS ANGELES — The city of Los Angeles played host this month to over 3,500 women from around the country, who descended upon the city for The Scoop; the semi-annual fashion show, collection launch and in-depth business training hosted by Cabi. A leading social selling apparel business, Cabi is a designer women’s clothing collection that is sold exclusively by its unique network of independent consultants through private, in-home trunk shows.

Cabi The Scoop Spring 2019

The Scoop brings together Cabi’s expansive network of female entrepreneurs to celebrate the accomplishments of the past season and introduce the new season’s collection. This season, the highly anticipated three-day event brought over 3,500 consultants, guests and employees to Los Angeles. Taking over the Convention Center, The Scoop brings in millions of dollars in business to the area through lodging, dining and transportation.

Cabi The Scoop Spring 2019 Checkout Truss

Britten, Inc. contributed to the event with large format prints which greeted attendees at every turn, building excitement for the show and reinforcing the Cabi brand.

The entrances to the Convention Center were draped with oversized fashion photos and colorful messaging printed on huge fabric banners (some as large as 40′ H x 40′ W) that were suspended within the cavernous spaces inside the hall.

Cabi The Scoop Spring 2019 Column Wraps Magic Stick Decal

Several columns were wrapped with decal, while display stands were placed at key focal points outside of ballrooms and escalator areas. Elsewhere, temporary fabricated structures served to direct the flow of traffic and created a sense of arrival and destination.

We were thrilled to be a part of this enormous fashion event, and look forward to seeing the upcoming collection!


Contact Britten’s design team to help bring your next project to life — we’d love to hear from you, and discuss possibilities at 888.863.8201.

Download this case study as a PDF

OVIO™ Frames at University of Central Florida

Product Spotlight: OVIO™ Frames

by Britten Inc  

Britten’s sleek OVIO™ frames keep banners taut, and easier than ever to install.

OVIO’s revolutionary framing technology for large-format advertisements is designed for professionals. The frame’s robust design allows for an ultra-simple, user-friendly placement. The exclusive ratchet clip technique goes up quickly and tensions the media perfectly, every time. Clean and discreet, OVIO is the ideal support structure for visual displays. The grommets and fasteners are completely masked for a sleek presentation, and it’s never been easier to install and take down!


OVIO™ Frame Product Spotlight

  • Allows for simple, user-friendly installation.
  • Goes up quickly and gives the media perfect tension, every time.
  • No hinges or moving parts.
  • Can be installed flush on any wall, or as a stand alone structure with print on both sides.
  • Standard surface is a milled finish which can be painted, powder-coated or decorated to match any surface color and texture.
  • Withstands major winds, freezing weather, and extreme heat (-31° F to 176° F).


The new OVIO® stretched media system offers impressive flexibility and absolute effectiveness.

Ovio was developed by Vedi of Belgium and is being offered exclusively in the USA by Britten. Years of thought and discussion by designers have resulted in a system that is ideally suited for large format advertisements.

A basic kit includes a single profile section and a few assembly parts, which makes setting up OVIO® frames easy. Installation is also simpler as there are far fewer fasteners than other systems.

The ease of this system saves precious time while assembling, therefore reducing installation costs significantly.


OVIO™ Frame Components


OVIO™ frame installation

How is the OVIO Frame mounted?

Can be mounted to a solid — complete surface (e.g., a wall of appropriate construction of where the unit is to be mounted). Can be mounted to wood, brick, block, metal, EIFS surfaces.

What is the size that can be manufactured?

OVIO Frame can be custom configured to nearly any size up to 26′ H x 130′ W.

Exact specifications are available for each frame produced.

Can any substrate be used for the media?

Britten uses a high-quality vinyl for indoor and outdoor applications.


Ready to Learn More?

This exciting new standee display product has taken off in many industries — you’ll want to make sure to make it a part of your next upcoming promotional campaign!

Contact us today to talk to a DisplayPOP™ specialist at 855.763.8204, or feel free to fill out the form below.