Britten handled a range of great projects this year and added new & exciting products to our range of services (including Foam3D™ sculptures and BoxPop® customized shipping containers). But out of everything we touched upon in 2018, we felt that these 10 projects highlight Britten’s extraordinarily wide range of capabilities. We had the privilege of working with hundreds of the world’s biggest brands on some pretty darn cool projects, and we genuinely loved every minute of it.
As we all look to new beginnings in 2019, we’d like to take a look back at a handful of our great projects from the past year. We want to sincerely thank all of our customers that helped make this our very best year to date.
No. 1 — Crystal City Building Wraps (Arlington, VA)
Britten started out the year in a big way, with a series of building wraps on the schedule to set the pace for our greatest year to date. In total, 329,808 sq. ft. of 70% mesh material was printed, shipped and installed in about two months’ time.
Check out this time-lapse of the first of four buildings that was wrapped by our installation team at Crystal City in Arlington, VA – each side of this building measures over 104’ H x 90’ W.
Crystal City has since been named one of the new global headquarters for Amazon, creating quite a buzz around these Britten-wrapped buildings!
Interested in learning more? Contact us for your copy of our FREE building wrap portfolio.
No. 2 — Rube Goldberg Machine for Bank of America (New York, NY)
Britten designed and built a fully functioning Rube Goldberg Machine for Bank of America, all in a few short weeks. It was on display for four days in Bryant Park, NYC and raised thousands of dollars for Project(RED) to fight AIDS in Africa. Delivered and staffed by Britten’s team, it was an exhausting but rewarding experience!
The majority of the graphics were printed on plywood and cut using a MultiCam CNC router. An oversized card swiped by attendees triggered a video display and a ten-step sequential chain of events. Wherever possible, the machine integrated the actual products that are offered by Project(RED), including ornaments, skateboards, water bottles and much more.
No. 3 — The Trolls Experience (New York, NY)
Seeing the joy on these kid’s faces made this project well worth the time! Britten provided wall decals throughout Trolls The Experience in NYC, where families are encouraged to take pictures and video of the experience and to share it with friends and family.
No. 4 — LPGA @ The Tribute (The Colony, TX)
A planned residential community central to the course (known as The Tribute) needed a branded environment during the LPGA tour to help promote their condominium development on site.
The solution was a pair of BoxPop® custom shipping containers, event truss, and custom-printed banners. This gave fans the ability to both watch all the golf action from the 1st hole and to learn all about the property.
No. 5 — Ford Acquires Michigan Central Station (Detroit, MI)
General chairman Bill Ford announced in July the historic purchase of Michigan Central Station and Ford Motor Company’s plans to transform it into the centerpiece of a vibrant new campus in Detroit’s Corktown neighborhood.
Britten provided a pair of 33′ H vinyl banners on display in front of the 105-year-old, 18-floor structure during the press conference. Over 5000 employees and attendees also toured the inside of the Depot, where an interactive exhibit featured photographs provided by the Detroit Institute of Art which were printed on fabric banners and mixed media.
Ford Motor Co. plans to renovate the building by 2022 as the anchor of a 1.2-million-square-foot Detroit campus focused on developing self-driving vehicles.
No. 6 — BeautyCon (Los Angeles, CA)
Over 30,000 festival attendees came from all over the world to experience BeautyCon in person, and over 150 brands were on display to give them an experience to remember. In addition to showcasing their very best products, each brand sought to create the most over-the-top Instagram-able moments at every turn.
Numerous backdrops (including the “Unicorn Wall”, shown below) shared a message of positivity and inclusion — the show is the ultimate destination for self (and selfie!) expression.
Huge banners like the 72′ H x 72′ W AdMesh™ banner shown above adorned the Los Angeles Convention Center, while vinyl banners wrapped columns called out the @BeautyConLA & #BeautyConLA tags.
No. 7 — Truly Proud at the Bay to Breakers Race (San Francisco, CA)
A staple of San Francisco culture for over a century, the Bay to Breakers gets its name from its starting point on San Francisco Bay and its ending point at the breakers along the shore of the Pacific Ocean.
What makes the Bay to Breakers truly unique, however, are the pit stop parties, where DJs and bands often provide a soundtrack for merrymaking at houses or random gatherings along the route.
“Truly Spiked & Sparkling” embraced this event for an experiential marketing opportunity that invited participants to post colorful sticky notes on Britten’s giant Foam3D™ letters — engaging them to answer, “What are you truly proud of?” The oversized beverage can was also sculpted from 3D foam, coated in a glossy paint and covered with printed & cut vinyl decals.
Big thanks to our friends at Wasserman for allowing us to contribute to this experience!
No. 8 — New Era Field (Buffalo, NY)
New Era and the Buffalo Bills signed a naming rights agreement in 2016 and the stadium officially changed its name to New Era Field. At that time, Britten was hired to design, engineer and install wide format graphic frame systems and then follow with actual graphics on the back of their end zone scoreboard, and above the stadium’s North and South entrances. Since then, Britten has returned to change the graphics each year.
No. 9 — Dover Motor Speedway (Dover, DE)
This custom structure for the Sunoco Victory Lane at Dover International Speedway combines powder coated EventTruss™, a 10′ H x 20′ W heavy duty vinyl banner, and the header which is cut from aluminum and covered with long lasting, permanent decal material. The floor graphics on the opposite side are emblazoned with a giant Sunoco logo where the winners pose for photographs alongside a custom trophy stand.
Combine a high-banked, one-mile concrete oval, six NASCAR races, the East Coast’s largest music festival, a neighboring hotel and casino, and you have a formula for one of the most attractive sports and entertainment destinations in the mid-Atlantic region!
No. 10 — Denver Premium Outlets (Thornton, CO)
With architecture inspired by the grandeur of the Rocky Mountains, a number of elements unique to the Colorado landscape were incorporated into the design of this newly constructed outlet center.
Britten’s large format print and exclusive hardware can be seen throughout the premium outlet center. It was integrated in such a way that the retail experience was seamless: LED backlit frames were built into the design, BannerDrop® ceiling hoists in the food pavilion, and banner brackets highlight fashion brands and dining options available on the premises.
Heavy duty outdoor standees informed shoppers about a variety of amenities including Denver Premium Outlets’ VIP Shopper Club, where guests can receive extra deals and exclusive offers.
How can we help with your next creative project?
Thanks again for a wonderful year, and please think of us in 2019 whenever you need specialty fabrication for your special project.
We sincerely appreciate you and your patronage and wish you the very best.