The Outdoor Retailer 'Snow Show'

Denver, CO

Situation

It’s the biggest retail show for snowsports and resort buyers. A showcase for the hottest, new products the industry will be talking about all year. Michigan-based Wolverine World Wide needed key display and branding elements to ensure its forthcoming line of outdoor footwear stood out on the crowded showroom floor and drew the attention it deserved.

Solution

Wolverine transformed its 40’ x 40’ corner of Colorado Convention Center into an inviting space with the feel of rustic ski lodge complete with camping/ski props and an indoor fireplace. For key branding elements, planners contacted Britten—the only company in the industry that can fabricate seamless and backlit billboard-size frames. The Britten team delivered six SEG frames (two of them measuring 9’ and 10’ tall and 40’ in length), 13 large foamboard product/print signs, and a custom, vinyl ‘Walk & Wall’ decal made to look like a snowy road scene.

Impact

"Impressive." "Blown-away." Just a couple of reactions to the imagery and branding that exuded from Wolverine’s booth exhibit. Britten delivered a clean, professional look with seamless SEG fabric frames while also serving as Wolverine’s single-source partner for its other signage needs.