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BoxPop Miami Dolphins Bud Light Friend Zone

Paul’s Corner, November 2017

by Paul Britten  

Customized Mobile Containers for Events

What a start to the NFL season it’s already been! We’ve been enjoying event branding for teams across the country, including this mobile activation at home games for the Miami Dolphins.

Britten collaborated with Activate, Inc. to create this interactive experience for tailgaters, known as the “Bud Light Friend Zone”.

In addition to the structure itself — which featured a second story lounge — highlights included a DJ booth, a pair of beer can walls, a photo backdrop for fans to pose with cheerleaders, a custom branded Claw Machine game for a chance to snag plush footballs and other merchandise, corn hole boards, and a marquee sign that was cut from Foam3D™ material.

BoxPop Miami Dolphins Bud Light Friend Zone

BoxPop™ shipping containers are perfect for your pop up store, mobile office, restaurant, or experiential event: they’re mobile, fully customizable, and virtually indestructible.

Boston pedestrian bridge decal for David Yurman retail

Retail Advertising

Copley Place (Boston, MA)

Directly above the Massachusetts Turnpike and Huntington Avenue highway interchange ramps, Copley Place remains one of the premiere upscale retail developments in all of New England.

Boston pedestrian bridge decal for David Yurman retail

This pedestrian bridge is traversed by thousands of commuters every day, and David Yurman was eager to get in front of this metropolitan audience. In addition to decal applications on both sides of the glass, Ad Panels received vertical backlit prints which created a “can’t miss” out-of-home branding experience for retail customers.

Texas Tech University Dimensional Signage

Sports Facility Branding

Texas Tech University (Lubbock, TX)

From concept to execution, Britten oversaw complete project management which continued on site for weeks leading up to the fabrication and installation of this project. In-house industrial and 3D design allowed for control over every detail, from start to finish.

The grand entrance is a testimonial to the multi-faceted capabilities that Britten was able to deliver to this visually spectacular architectural project.


Check out the complete case study here.

World Rowing Championships Fencing

World Rowing Championships

The 47th edition of the World Rowing Championships were held last month in Sarasota, Florida and brought thousands of contestants & spectators from all over the world. Mesh fence banners and building wraps welcomed participants from over 70 countries.

San Francisco 49ers Levis Stadium Entrance EventTruss

Spectacular Entrances

And out west, Britten Services dispatched half a dozen EventTruss™ structures and semi-portable RotoTop™ flag pole systems to help welcome and direct fans into Levi’s Stadium.

Five of the entrances measured 16′ H x 24′ W and the largest measured 16′ H x 32′ W, weighted with 275 gallon water drums. In addition to serving as highly visible event branding and wayfinding for foot traffic, the mesh banners indicated items prohibited from the stadium and “thanks for coming!” directions to nearby interstate routes.

San Francisco 49ers Levis Stadium Entrance RotoTop Flag Poles

Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.