Using Tech to Build Simon Property Group's Branding Portal |

using tech to build simon property group's branding portal

Indianapolis, IN


With over 200 Malls, Mills, and Premium Outlets, Simon is the largest owner of shopping mall real estate in the United States. So, when they needed a printing partner that could design an online ordering portal for their centers’ branding materials and fulfill a massive number of orders quickly and consistently, they turned to the experts at Britten, Inc.


Web developers, information techs, and project managers spent months designing the Simon portal software and adding dozens of products to the site. LED AdPanels ™.  Interior and exterior standees. Wall-mounted BriteWalls™. Light pole banners. Decals. In just a few clicks, the Simon team can order custom products, add specific art notes and property details, place their order, and receive their products fewer than 10 days later.


“Through the online portal, our properties have ordered over 20,000 branding materials,” says Simon’s Vice President of Brand Management, Lauren Lombardo. “The ordering process is simple and quick, and it gives my team the ability to focus on the other important aspects of the business. It’s an efficient way for our properties to get all the printed items they need in a convenient, one-stop shop.”

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