Ford® Acquires Michigan Central Train Station

Situation

Along with announcing the purchase of Michigan Central Station, the Ford Motor Company’s also released plans to transform the historic structure into the centerpiece of a new research facility in Motor City’s Corktown neighborhood. Ford® plans to renovate the building by 2020 as the anchor of a 1.2-million-square-foot testing base for electric and self-driving vehicle development.

Solution

To help spotlight the historic purchase, Britten provided two 33’ tall, 22-ounce vinyl banners as a backdrop for the press conference. Employees and attendees also toured the inside of the Depot where an interactive exhibit featured fabric banners and mixed media depicting historical photographs of the station provided by the Detroit Institute of Art.

Impact

Britten’s large-format banners mirrored Ford®’s overarching message to the community: “Michigan Central Station is a place that, in many ways, tells the story of Detroit over the past century,” said Executive Chairman, Bill Ford. “We at Ford® want to help write the next chapter, …all to shape the future of mobility and transportation.”