Marketing Event Roll Out for Tiffin Motorhomes

Situation

Spanning across the Florida State Fairgrounds were row upon row of gleaming steel and polished chrome—a neatly organized gridlock assembled for the Florida RV SuperShow. Catering to motorhome owners and travel enthusiasts, this multi-vendor event featured the latest offerings in RV innovation, comfort, and style.

Located in this landscape of motorized leisure was luxury motorhome manufacturer Tiffin Motorhomes, Inc. Makers of high-end recreational vehicles, Tiffin required a tasteful presentation that would match their exclusive brand image. Envisioning a regal archway, custom display elements and more, Tiffin enlisted Britten for a branded event environment that would shape their showcase from a pit-stop to a sought-after destination.

Solution

Durable, adaptable, and efficient to assemble, EventTruss™ was the ideal product for the Tiffin Motorhomes entryway and endcap pillars. Coated in print brand material and constructed into a symmetrical configuration, this prominent entrance offered extensive brand visibility and established a welcoming environment for patrons. Softening the metallic gateway were two planter boxes, custom-made by Britten Metal Fab.

Integrated with Tiffin logos and lettering and sporting a glossy black finish, these attractive boxes overflowing with greenery added a lush accent to the Tiffin event space. Providing form and function, Britten also supplied the flag banner hardware for the informative model displays situated outside each Tiffin motorhome for a comprehensive marketing event set-up befitting the luxury brand.

Impact

From practical elements to impactful accents, Britten provides complete marketing event packages. Operating as a capable and comprehensive production powerhouse, Britten was able to craft a complete showcase environment for Tiffin Motorhomes, Inc. that was true to brand vision and consistent across numerous display elements. Offering single-source simplicity and support services from logistic assistance to asset storage and beyond, Britten transforms planning stress into event marketing success.