Wayfinding signage helps people navigate a space, find destinations, and confirm they are on the right route. Effective systems combine clear information with consistent design, helping visitors move through campuses, retail spaces, event venues, and other public environments. Britten creates custom wayfinding signage, including custom banners, wall and floor graphics, decals, and rigid signs.
Effective wayfinding design depends on clarity, consistency, legibility, placement, and alignment with the environment. Themed wayfinding signage has the added benefit of contributing to the overall environment, making it extra important to implement careful design into the project. For expert help on your own event wayfinding, our designers have experience with all types of venues and the signage that works best for them. Reach out through our quote form below to get the conversation started.
What is wayfinding signage?
Wayfinding signage is a system of signs that helps visitors, event attendees, or guests understand their location, identify destinations, and navigate through a space. Well-designed wayfinding signs are critical to smooth event execution.
What materials are best for indoor vs. outdoor wayfinding signs?
The appropriate material for wayfinding signs depends on the environment and application. Britten offers fabric banners for indoor displays, vinyl banners for durable outdoor banners, mesh banners for windy conditions, and rigid signs for freestanding applications.
How do you create a wayfinding signage plan for a building?
Start by identifying destinations, entrances, intersections, and decision points. Then determine what information visitors need at each location and establish consistent signage for each location. For support on your own wayfinding layout, Britten's professional designers are available to work with you.
Our rep was fantastic to work with. We threw some curve balls and she was very accommodating and kept us informed on the status of the projects.
