2023 Cotton Bowl: Mizzou vs. Ohio State

Arlington, Texas

Situation

Britten was approached by Mizzou with the exciting task of designing a captivating game-day experience for their highly anticipated Cotton Bowl matchup against the Ohio State Buckeyes. Drawing on our expertise in the event and experiential marketing space, we provided a comprehensive branding and fan engagement package to enhance the Cotton Bowl game day experience for the Mizzou fanbase.

Solution

Leveraging our diverse capabilities, we conceptualized, fabricated, and installed a range of impactful visual elements. Decals and Banners lined the bridge on the way toward the stadium. A massive Building Wrap adorned a nearby building, serving as a prominent canvas to showcase team spirit and excitement. Foam Sculptures were set up in different areas providing a great avenue for fan interaction. Additionally, window decals and floor decals were spread across the surrounding areas of the stadium, immersing fans in an electric Mizzou themed atmosphere.

Impact

Through meticulous attention to detail and seamless execution, Britten's approach ensured that every aspect of the game day environment reflected the energy and passion of the Mizzou Tigers and their loyal supporters. We helped Mizzou leave their paw prints all over the city to hype up their fanbase for the big game and engage with them to create memorable experiences that will last a lifetime!