Napa Valley, CA / August 7th, 2020
Wildfires, mudslides, earthquakes, floods—Napa Valley winery owners have weathered their fair share of disasters over the last 10 years. But navigating statewide coronavirus closures proved something new. The strict regulations limiting indoor serving capacity that followed forced wineries to rethink the entire way they do business. Looking for a way to negate lost seating revenue by creating a safe outdoor space for social-distancing customers, Frog’s Leap Winery in Rutherford, CA, reached out to the BoxPop® team for help.
Maximizing ROI during the summer months meant a fast turnaround from concept to completion was key. For their outdoor wine bar, Frog’s Leap chose the BoxPop 20—a 20’ X 8’ mobile shipping container with 160 sq. ft. of customizable serving space inside. Considered the Gold Standard for full-service mobile/outdoor tasting rooms, the BoxPop 20 fabricated for Frog’s Leap featured two entrance doors, a custom service window, stainless steel prep table, and rustic shiplap interior. Wired to power ice makers and wine coolers. Plumbed to support running water and a custom bar sink. With custom painting and signage, the BoxPop 20 was loaded onto a flatbed and transported across the country where it now serves as a satellite tasting room supporting the entire external patio area outside Frog’s Leap’s main Rutherford location.
Fast to setup. Eye-catchingly cool. BoxPop outdoor tasting rooms deliver more seating space for customers looking to avoid crowds and more indoor elbowroom for serving staff. “With wineries all across America are feeling the squeeze from indoor seating restrictions,” says BoxPop’s VP of Specialty Construction, Matt Egan, “custom shipping containers have gone from something ‘nice to have’ to ‘need to have’ for winery owners who want to stay open and continue to safely profit through these abnormal times.”