Outfitting Cabi’s Fashion Weekend

Situation

Originating in 2002, “The Scoop” fashion show plays host to cabi employees and provides the world with an exclusive first look at their newest clothing collection. This seasonal fashion retreat gives stylists an opportunity to meet with top executives and attend fun group seminars. Seeking to increase brand awareness and event excitement, cabi directors turned to Britten’s design experts to generate eye-catching and company-strengthening prints.

Solution

Over the years, the Britten team has engineered graphics for multiple cabi fashion shows. Branded fabric banners, as big as 40’H x 40’W, have welcomed consultants to the styled extravaganza. Suspended vinyl prints, sized at 50’H x 25’ W, provided sneak peaks of the new line and built anticipation for the runway production. Huge decals affixed to concrete columns, interactive display stands, and wayfinding signage accessorized the various event venues over the years.

Impact

Fashion trends constantly evolve, but Britten’s commitment and dedication to a job well done never goes out of style. Showcasing large format capabilities, cabi’s regular fashion shows draw over 3,500 entrepreneurs, employees, and guests each season. The Britten team delights in constructing products for this career-building event. Getting the inside scoop on the latest trends isn’t so bad either.