Vail, Colorado / February 24, 2020
Harsh winter conditions. Global broadcast coverage. Thousands of spectators. Multiple venues. High-flying acrobatics and speed. The Burton U.S. Open Snowboarding Championships delivers a host of unique branding challenges that get bigger every year as the scope and popularity of the world's largest snowboarding competition continues to grow.
At the U.S. Open, meeting the high-visual standards of the event's capstone sponsors and worldwide viewing audience just isn't enough. Branding and advertising solutions have to be functional, too. In six years supporting our friends at Burton, Britten has produced hundreds of sponsor banners and flags, thousands of feet of branded mesh fencing to protect spectators and competitors, specially fabricated metal signage stands for mounting on snowbanks, mesh wraps for the 25' vertical height meters to show just how much air competitors get over the halfpipe, and more.
Putting Britten's reputation as a dependable branding problem solver to annual test, the U.S. Open constantly pushes the boundaries of what can be accomplished when wicked creativity combines with metal and print. Helping set the world stage for snowboarding top athletes in both slope-style and halfpipe is an honor the Britten team looks forward to every year.