On Location x Britten: Scaling The Fan Hospitality Experience Across 16 FIFA World Cup Venues

Situation

Delivering hospitality experiences across 16 FIFA World Cup venues required more than custom fabrication. On Location needed a production partner capable of executing a complex, multi-venue program at scale within an aggressive five-week production window for stadium and hospitality graphics at nine venues, and custom scenic fabrication elements at all 16 venues.

With each stadium operating under different match schedules, sponsor requirements, priorities, and budgets, no two hospitality packages were exactly alike. Higher-priority venues, including New York/New Jersey, called for more extensive scenic installations, while other locations required a more tailored selection of elements, including custom branded stadium and hospitality graphics. Meeting these varied needs within the same compressed timeline demanded a coordinated approach to production, flexible fabrication capabilities, and the capacity to manage multiple deliverables simultaneously.

Solution

Britten developed a versatile menu of scenic fabrication and graphic options, allowing On Location to customize each stadium’s package without starting from scratch. This modular approach helped streamline production while accommodating the unique requirements, budgets, and guest experiences of each venue.

Across the FIFA World Cup 2026™ fan experiences, Britten delivered custom graphics and venue branding solutions tailored to the unique requirements of each stadium. From wayfinding to hospitality suite graphics and VIP experience branding, every element was designed to create a cohesive, branded environment while helping guests navigate each space. With stadium-specific layouts and guest experiences in mind, Britten developed solutions that reinforced the tournament’s visual identity while ensuring each sports hospitality environment felt intentional, consistent, and seamlessly integrated into its venue.

The collection included:

• Game Ball Podiums: Custom-built platforms showcasing the official FIFA World Cup 2026™ game ball.
• Historic Game Ball Displays: Premium displays highlighting historic game balls and tournament milestones.
• City-Specific Foam Photo Ops: Custom installations celebrating individual host cities.
• Custom “26” Archways: Dimensional archways featuring the tournament year.
• Foam Unity Tournament Kooshball Photo Op: A themed nostalgic photo opportunity celebrating unity through soccer.
• 3D Photo Op Walls: Dimensional backdrops designed for branded photo opportunities.
• Hospitality Suite Graphics: Custom graphics produced for nine distinct stadiums to reinforce branding throughout the guest experience.

On Location selected the elements best suited to each stadium’s vision, priorities, and budget. Britten coordinated the FIFA event fabrication of these varied components as part of one integrated production effort, balancing customization with the efficiencies needed to deliver across 16 venues within five weeks.

Impact

Within a five-week production window, Britten supported On Location’s delivery of custom hospitality environments across 16 FIFA World Cup venues. The undertaking required the ability to manage diverse fabrication needs, accommodate varying venue-level scopes, and maintain production momentum across a large-scale program with a shared deadline.

"Britten’s design team is dialed in and clocking. Everything was clearly presented. The design was thoughtful, concise, consistent, has style, flow, and a rhythm within the space – matches our guidelines! I wish we were introduced sooner." -VP of Design, On Location

By pairing a flexible menu of scenic solutions, custom stadium graphics, and hospitality branding with coordinated production, Britten helped On Location scale its hospitality experiences to meet the needs of individual stadiums without sacrificing the customization that made each environment distinct.

The result demonstrated Britten’s ability to serve as a production partner for complex, time-sensitive programs—bringing together the fabrication capabilities, adaptability, and production scale needed to execute across multiple venues on an accelerated timeline.