Dressing Up Daytona

Situation

As part of a $400 million renovation, Daytona International Speedway promoters were seeking big, new ways to generate revenue through advertising and sponsorships. Hoping to find a cost-effective, easy way to utilize the stadium’s towering exterior walls and grandstands, they called Britten for help.

Solution

Built to fit and blend with existing building walls and exterior surfaces, Britten’s BannerRail™ hoist system allows easy, push-button changeouts of super-large format banners from ground level. Lowering liability costs, saving time and labor, Banner Rail™ is an advanced system that delivers perfectly uniform tension on banners up to 16’ H x 40’ W.

Impact

Delivering the crisp, finished look demanded by high-end brands, BannerRail™ combined with Britten’s advanced, printing technology delivers huge revenue generating opportunity for promoters looking to sell highly-visible advertising in high-traffic environments.