Client
ifm Efector
Concept
Foam3D™ Telehandler
Location
Las Vegas, NV
Products
Foam Replicas
Tradeshow Fabrication
Services
Design & Fabrication
Project Management
Logistics and Shipping
Installation
Constructing a Foam3D™ Telehandler for ifm at CONEXPO 2026
Situation
At CONEXPO-CON/AGG 2026, where scale, machinery, and innovative build ideas dominate the show floor, ifm Efector needed a way to stand out in a highly competitive, visually saturated trade environment. The goal was to showcase ifm’s sensor technology in a creative way that felt tangible and relevant to the construction industry, while also drawing consistent booth traffic and creating meaningful engagement for the brand's exhibit. At the same time, the solution needed to simplify complex technical offerings and translate them into a custom exhibit experience that attendees could quickly understand and remember. The team also needed a clear exhibit strategy that aligned marketing goals with trade booth design, balancing a custom exhibit look with the practical needs of setup, logistics, and on-site support.
Solution
Britten partnered with ifm as an expert team to concept, design, and fabricate a custom telehandler-inspired experiential foam build—equal parts sculpture and trade booth centerpiece—that transformed a familiar piece of manufacturing equipment into a piece of art that drives branded storytelling. The foam-carved sculpture was developed to closely mirror real machinery, creating an immediate sense of authenticity while seamlessly integrating ifm’s technology and exhibit messaging into the overall design.
By using Foam3D™ fabrication with precision detailing, the foam sculpture delivered depth, scale, and realism, establishing a strong visual anchor within the booth space. Sensor applications were thoughtfully incorporated into the custom structure, allowing attendees to engage with the technology in a way that felt natural and intuitive within the exhibit. The layout was strategically designed to guide movement and encourage exploration, while the overall build was engineered for durability to withstand continuous interaction throughout the trade show exhibit.
The result was an immersive environment that brought ifm’s technology to life, bridging the gap between complex systems and real-world application through creative sculpting and smart exhibit design. From early sculpting and prototyping through production and installation planning, the project stayed focused on quality and detail, using modular structures that could be transported efficiently and re-used for future trade exhibits.
Impact
The foam sculpture quickly became a focal point within ifm’s presence at CONEXPO, attracting attention from across the show floor and driving increased booth traffic to the trade booth. Its recognizable form and larger-than-life execution created an immediate connection with attendees, while the interactive elements helped demystify the technology and make it more approachable as an exhibit feature.
Beyond the live experience, the trade show structure provided a highly effective backdrop for content capture, generating photos and video that extended the exhibit’s reach across digital marketing channels. It also served as a powerful tool for ifm’s team, enabling more engaging and productive conversations with prospects and customers—especially for those looking to meet specific project needs on the show floor.
Ultimately, the foam installation elevated ifm’s brand presence and transformed a complex technical narrative into a memorable, hands-on exhibit experience—one that supported sales conversations, elevated the brand impact, and continued to deliver value long after the trade show concluded.