Blow the Roof off Your Tasting Room

Helping bring wine lovers together and while keeping them a proper distance apart, BoxPop® turns shipping containers into custom, outdoor wine bars.

TRAVERSE CITY, MI— In normal times, BoxPop and its parent company, Britten, Inc., customize shipping containers for pro sports teams and Fortune 500 companies that use them for popup stores, restaurants, mobile tradeshow booths, and customer/fan activations.

“All of a sudden, wineries, bars, and eateries are feeling the squeeze from indoor seating restrictions,” says BoxPop’s Matt Egan, VP of Specialty Construction. “Custom shipping containers have gone from something ‘nice to have’ to ‘need to have’ for business owners who want to stay open and continue to profit through these abnormal times.”

BoxPop caters to the food and beverage industry unlike anyone else, according to Egan. For starters, few can rival his team’s creativity and years of experience fabricating custom containers for top brands such as Tropicana and MGM Resorts. But the real secret, he adds, is the BoxPop team’s unique understanding of food and wine culture.

“BoxPop’s home base of operations—Northern Michigan’s Traverse City is the top food and wine country destination of the Midwest. We’re located along the 45th parallel, the same latitude that travels through Italy’s Piedmont region, the Rhone Valley, and Bordeaux in France. With over 50 wineries less than 45 minutes from our door, we know what makes a great tasting room. Winery owners are our neighbors, and we’re lovers of wine ourselves.”

Fast to setup. Eye-catchingly cool. The benefits of a BoxPop outdoor tasting room go far beyond simply adapting to social distancing regulations and providing more seating space for customers looking to avoid crowds.

“Custom shipping containers deliver more floor space and elbow room inside for equipment and service staff, too,” says Egan. They can be equipped with lighted awnings, custom wood bars, refrigerators, sinks, sound systems, upper seating decks—Anything a customer can dream up, we can build, deliver, and even install.”

For pricing and to learn more about outdoor tasting rooms, please click here.

This article first appeared in the August 11, 2020 issue of Wine Business Daily News, published by Wine Business.