5 Ways to Optimize Retail Space for Holiday Promotions

The holiday season is fast approaching and now is the time to promote that seasonal sale! Learn how Britten can help you bypass exorbitant ad-buys by optimizing the space already at hand.

An overproportioned ad placed in prime real estate may seem like the ideal solution, but it often comes at a hefty premium. Rather than splurge for the big impact, search for the overlooked opportunity! Chances are there are dozens of underutilized locales for branding and promotion in the mall space you already own or lease. From vacant corridors to empty columns and even irregular shaped architecture, these neglected options generate notice because they’re unexpected. Learn how Britten can help you capitalize on your available space with creative holiday signs for promotions and sales!

1. Hall Pass: Corridors and Concourses

Modular Wall System

Transform hollow hallways and echoing corridors into areas of vibrant engagement. Take advantage of a long stretch of passageway by placing a large format BannerStretch™ display. Printed in brilliant color and offering high-resolution imagery, this fabric paired with an Ovio™ light duty banner frame is a complete display package. Able to accommodate impressive dimensions (10’H x 60’W) this promotional presentation can span a considerable length of any corridor. Stretched taut and placed in the seamless frame, the end result is an attractive exhibit that effectively conveys your brand messaging to anyone traversing the concourse.

2. Superior Exterior: Large Format Signage & BannerSaver™

Constructed from brick or concrete, the exterior walls of shopping malls can often be devoid of character. But what they lack in aesthetic, they make up for in ample available space. Consider this bare stretch a blank canvas and alter the outlook with a dash of bright color with a BannerStretch™ display! Integrated with an Ovio™ heavy duty banner frame, this combination is ideal for large format signage destined for the outdoors. Made from non-corrosive aluminum and intended for images boasting outsized proportions (up to 26’H x 130’W), this system is engineered to endure the elements and engage your audience. Boasting the same high-quality fabric and reliable framing internals as the light duty banner frame, this combination and strategic placement will garner customer notice before they even step foot in your doors.

Don’t forget to perk up your parking lot with some light pole banners! Easily interchangeable, these pole banners are an efficient addition to your holiday sale sign package. Reinforced with BannerSaver™ brackets, your festive designs are sure to endure stiff winter gales and still exude holiday cheer!

3. Just Outside Your Door: Standees & Modular Temporary Walls

Snowmen cutout displays inside of a shopping mall

Capitalizing on available space goes beyond just employing large format signage. Sometimes the solution is right in front of you! The entrance to your store is a natural funnel, drawing in customers with its inviting interior. Enhance this already enticing space with a lightweight standee! Portable and sleek in design, standees are easy to strategically place and if needed can be stored inside at the end of business hours. Designed to accommodate interchangeable silicone-edge graphic (SEG) displays, the standee is a perfect option for holiday sale promotions, seasonal fashion collections, or keeping pace with an evolving marketing campaign. Portable and cost effective, standees can also be strategically placed throughout the entire complex to disperse your branding to a wider audience. Svelte, light, and simple to alter, the standee is the mobile option that moves your business forward!

For seasonal pop-up shops or store expansions, consider Britten’s modular temporary walls. Boasting a simplistic installation process, these partitions are rapidly assembled without necessitating specialized tools or a committed maintenance crew. Available in standardized formatting of 2-foot increments, these dividers are designed to seamlessly slot into your envisioned space and provide a permanent feel. Combine these barriers with an exterior branding package and you can transform a bleak corridor into a quaint arcade with seasonal flare!

4. Above & Beyond: BannerDrop™

Custom designed holiday 4-d accent stars and snowflakes hanging from the mall ceiling A custom banner and hoist system with holiday frame inside of a mall

Glance skyward in most shopping centers and chances are the upper stretches are absent of most advertising. Save for a rogue mylar balloon marooned in the upper corner, there’s a solid bet that many lack ceiling banners or hanging displays—and for a logical reason! It’s tough to reach high places! Often necessitating the use of scissor-lifts, which incur maintenance costs and after-hours scheduling headaches, the overhead space is usually not worth the investment. That’s where BannerDrop™ comes in! An innovate hardware system, BannerDrop™ features an internalized, remote controlled ceiling motor which allows for banners to be raised or lowered with the push of a button. After initial install, painlessly swap out banners as needed without involving a maintenance crew! Formatted to fit a variety of banner sizing options and various hanging displays, let BannerDrop™ conquer your fear of (using) heights this holiday season!

5. Graphic Content: Vinyl Decals

Holiday window decals with special shopping deals Sidewalk decals shaped like Christmas tree ornaments

Banners, standees, and frames are all classic avenues for display but can come off a little square…or rectangle! Scour your average shopping mall and you’re bound to find that its rife with irregular locales that are perfect for custom-cut signage. Archways, courtyard columns, the backside of central elevators, escalator handrails railings, and even unadorned floorspace—all viable options that change a viewer’s perspective and stand out in contrast to conventional wall branding. From the window to the irregular shaped wall, cover all odd-shaped real estate with vinyl decals that boast an exacting fit. Formed from modern materials, adhesives and printing and die-cut to precise dimensions, these customized decals will convert any overlooked spot from underutilized to highly prized!

Let Britten help you promote your brand this holiday season! Get a quote or call 855-763-8205 today.