Crafting a Custom Trade Show Booth Display at Ulta Beauty World

Situation

When skincare powerhouse Peter Thomas Roth prepared to exhibit at Ulta Beauty World 2026, the brand needed a trade show booth environment that would translate its clinically backed, results-driven identity into an immersive in-person experience.

Held at Orlando’s Orange County Convention Center, the sold-out trade show brought together more than 200 beauty brands and thousands of highly engaged attendees, creating a fiercely competitive environment where standing out required more than product displays alone. Brands were tasked with delivering bold, interactive trade display experiences that captured attention, drove booth traffic, and created memorable consumer touchpoints.

To meet this challenge, Britten was brought on to fabricate a custom trade booth exhibit that would elevate Peter Thomas Roth’s premium skincare positioning while supporting seamless attendee flow and meaningful product interaction.

Solution

Working closely with the project team, Britten fabricated a custom experiential booth designed to embody the sleek, clinical sophistication synonymous with the Peter Thomas Roth brand.

The trade exhibit was engineered to create immediate visual impact on the crowded show floor while reinforcing the brand’s science-forward approach to skincare. Every fabricated element was developed with precision to support both aesthetics and function, resulting in an environment that invited exploration while maintaining operational efficiency throughout the event.

Key fabrication highlights:

The final build included a custom exhibit booth footprint with fabric backdrops, printed decals, bespoke neon signs, and a larger-than-life Foam3D™ product replica. The single-source fabrication ensured that every trade booth element was cohesive, easy to assemble, and reconfigurable.

• Custom-built architectural elements that delivered a polished, elevated brand presence to the trade booth
• Precision-finished surfaces and branded components aligned with Peter Thomas Roth’s clean, modern aesthetic
• Strategic layout fabrication to encourage attendee circulation and maximize engagement
• Integrated display solutions designed to spotlight hero products and support live brand interaction
• Durable, event-ready construction built to withstand high-volume traffic across the expo

From concept execution through final production, Britten ensured every detail was fabricated to exact specifications, bringing the trade display vision to life with the craftsmanship required for a premier beauty industry activation.

Impact

The completed booth gave Peter Thomas Roth a commanding presence at one of beauty’s most talked-about consumer events.

How did Britten trade booth fabrication help differentiate Peter Thomas Roth?

• Drew attendee attention in a highly competitive expo hall
• Supported deeper product discovery and hands-on consumer interaction
• Reinforced Peter Thomas Roth’s premium, clinically driven brand positioning
• Delivered a polished experiential touchpoint aligned with Ulta Beauty World’s elevated activation standards

At an event where experiential storytelling is essential for breaking through, Britten’s custom fabrication expertise helped Peter Thomas Roth turn its booth into a high-impact exhibit booth and brand destination using custom trade displays built to perform.