Power Planners x Coca Cola: Bringing the 2026 FIFA World Cup Hospitality Suites to Life

Situation

For the FIFA World Cup 2026™, Power Planners was tasked with creating a premium hospitality experience for Coca-Cola and its guests across multiple locations throughout the tournament. With a global brand, an international audience, and one of the largest sporting events in the world as the backdrop, every hospitality environment needed to deliver a consistent Coca-Cola experience, while also adapting to the unique requirements of each location.

Behind the scenes, that meant coordinating multiple sites, timelines, teams, materials, and installation requirements with very little room for error.

Power Planners needed a fabrication partner capable of taking the vision from plans to physical reality, delivering a consistent, polished result across locations.

Solution

Britten partnered with Power Planners to provide custom event fabrication and installation for Coca-Cola’s FIFA World Cup 2026™ hospitality program. Across multiple locations, Britten fabricated and installed branded hospitality environments designed to create cohesive, functional, and visually engaging spaces for Coca-Cola’s guests.

Atlanta served as the primary build and featured a comprehensive custom event environment with a large scenic wall, event backdrops, a branded media wall, custom banquettes and meeting tables, and a substantial custom bar. Each element was fabricated and finished to support the overall Coca-Cola brand experience while creating a polished hospitality space for guests.

The Atlanta installation also incorporated highly customized experiential details, including oversized headphones fabricated from Coca-Cola cans for the DJ area. A small custom soccer ball fabricated in foam was integrated into the scenic wall, adding a dimensional FIFA World Cup detail without overwhelming the broader environment.

Beyond the Atlanta build, Britten fabricated and installed custom bars, counters, event backdrops, and media walls for additional hospitality locations. Each environment required careful coordination of fabrication, graphics, finishes, materials, logistics, and on-site installation to accommodate different footprints and site-specific requirements.

Britten's turnkey capabilities allowed the team to manage the details behind the scenes while Power Planners remained focused on delivering the guest experience.

Impact

The result was a series of polished, brand-forward hospitality environments designed to welcome Coca-Cola guests throughout FIFA World Cup 2026™.

Across multiple locations, Britten helped transform the Power Planners vision into physical spaces that felt cohesive, intentional, and ready for the world's biggest stage.

The project demonstrated what large-scale event execution looks like when fabrication, logistics, and installation have to work together seamlessly, with every detail accounted for before guests ever walked through the door.

Multiple locations. One brand experience. One global stage.