reaching more buyers along delivery routes

Altoona, PA

Situation

With stores in Altoona, DuBois, and Falls Creek, Miller Home’s multi-vehicle delivery fleet travels thousands of miles of Pennsylvania roads and highways serving customers every week. Seeking the most cost-effective way to turn their trucks and vans into vehicles for brand awareness and product promotion, the popular tri-country furniture store contacted TruckSkin®.

Solution

Furniture styles change year to year. Furniture and mattress sales can change seasonally or week to week. TruckSkin’s changeable banner system delivers the flexibility of refreshing a truck with a new skin anytime. The Miller Home team chose standard TruckSkins with complimenting hood, door, and front box decals for their 22-foot trucks along with branded, vinyl decal wraps for their smaller delivery vans. An onsite, professional install was made possible through TruckSkin’s North American-wide network of installers.

Impact

“We’ve now added TruckSkins on our five delivery trucks and two vans in our current fleet,” says Warehouse Manager, Randy Phillips. “The coverings are tough and meet the test of western Pennsylvania weather and daily highway wear and tear. Plus, the graphics make our trucks really standout on the road—they really are mobile billboards that definitely get noticed everywhere they go.”