How a Michigan Non-Profit Uses BannerSaver™ & Britten Pole Banners To Maximize Promotional Dollar

Traverse City has a really fantastic light pole banner program with BannerSaver. You can’t help but see them if you move around downtown. They can be festive, educational, and nice to look at. If you want to get the word about something locally, I think there’s no better bang for your buck.

—Deb Lake, GWNMI Director of Communications

OVERVIEW

The five-county region surrounding Traverse City—the economic/population hub of Northwest Lower Michigan—has an affordable housing shortage that was made worse by the COVID-19 pandemic, and significantly impacted the community's most vulnerable population: people experiencing homelessness. About 250 unhoused families and individuals in this rural-urban area are currently seeking shelter in temporary emergency shelters, wooded areas, in their cars, in tents, or on city streets.

In a place where the average annual snowfall measures over 100 inches, this already precarious existence only worsens in winter. Seeking to bring attention to the problem and the work of ending homelessness, the nonprofit Northwest Michigan Coalition to End Homelessness chose November—National Homeless Awareness Month—to launch a city-wide campaign.

In cooperation with Goodwill Northern Michigan (GWNMI), the Coalition chose BannerSaver brackets and durable, custom banners (produced by parent company, Britten Inc.) as the most cost-effective way to maximize their charitable dollars and reach every resident/visitor traveling through the heart of this busy resort town.

CONCLUSION

Light pole advertising campaigns deliver a striking and sensational form of public promotion. The repetition of color and messaging on every other streetlight ensures your message gets seen by every pedestrian and driver on heavily-trafficked routes.

BannerSaver™ delivers a one-stop shop for the best pole banners and hanging hardware in the industry. The patented spring-loaded action protects your banners throughout the lifetime of your campaign. For nonprofit groups trying to maximize every charitable dollar, there’s simply no better way to build community-wide awareness.

Looking for the best pole banner brackets and custom banners money can buy? Call the Britten/BannerSaver™ team at 833.667.2837, or drop them an email at info@bannersaver.com.