TRAVERSE CITY, MI—Britten Inc is renowned for its creation capabilities for event marketing. From banners to WoodWorks, BoxPop® custom shipping containers and beyond, the Britten brand can just about do it all. Add generating notice to their repertoire. Coming off recognition for their event and trade industry creations in 2021, Britten Inc was once again selected for a Fab50 award this year.
The feature project for submission was an event marketing activation package for marketing firm Amplified and their client Gray Whale Gin. Seeking to promote their Ocean Love Tour across the US as they attended various music festivals and events, Gray Whale enlisted the help of Britten to build their vision into reality. The result of was a comprehensive package incorporating a fully customized BoxPop® custom shipping container bar, replete with immersive internal LED display and a 1970’s Volkswagen bus converted into a gin bar serving as the focal element. Combining numerous manufacturing elements within Britten’s wheelhouse, the entire presentation featured a custom woodwork whale tail to adorn the top of the container, over 50 shaped slates affixed to the side creating a wave effect and a full lenticular wall on the rear. All items were sourced from renewable elements to further commit to the Gray Whale Gin focus on sustainability and ocean conservation.
A powerful innovator in the event and fabricator landscape, Britten continues to impress. A capable single source provider and now bolstered with an Events division, Britten has made it a priority to be the choice for events fabrication. Offering a variety of solutions available across its many division, Britten is a highly collaborative company that brings all the elements to create captivating fan engagement and unrivaled experiences for your brand.
You bring the idea. We do the build, deliver, and install. Click here to see what’s possible, or to call 855-763-8205 to talk to a team member.