7 Ways to Create More Engaging Retail Displays

7 WAYS TO CREATE MORE ENGAGING RETAIL DISPLAYS

Check out these top display solutions for reinvigorating your retail space.

Doesn’t it seem like every time you turn around some online doomsayer is predicting the demise of brick-and-mortar shopping?

Competition between retailers and e-tailers is definitely fierce. But plenty of physical stores are thriving, not just surviving. And we know who they are because they’re some of our customers. They’re the ones capitalizing on the unique advantages their online competition will never be able to offer, no matter how hard they try.

Meaningful human interactions, immediate gratification, and—here’s where we come in—visually stimulating environments that deliver the sights and experience you can’t obtain online.

Dig into some of our most popular display options designed to help reimagine and redefine the retail shopping experience.

1. CREATE FRAMED DISPLAYS

Behind the counter, displays can be used to extend your brand. Entice your customers to return by regularly switching out beautiful portrait displays to deliver a fresh, new experience every time they shop.

By choosing a promotional frame like BannerStretch™, you get a beautifully framed sign that pulls your fabric taunt with sturdy hardware. BannerStretch allows for easy changeouts and can be customized in any size or finish.

2. CREATE FABRIC DISPLAYS SYSTEMS

Great retail signage changes as frequently as the products being sold. Now, with magnetic technology and high-quality fabric print, you can deliver dynamic point-of-purchase displays that can be set up and rearranged in seconds.

By adding magnetic plates or strips behind the frame, you can add accessories such as shelving, signs, or railings. The frame size and finish are fully customizable, so you can match the aesthetic of your store. With perfectly tensioned silicon-edge graphics (SEG) fabric and magnetic shelving, you get the perfectly tensioned solution for year-round promotion.

3. CREATE TABLETOP DISPLAYS

Table top displays are a low-cost option that are perfect for reinforcing your brand throughout the store. They can be personalized to each retail stand, whether it’s a sale or simple picture of the product.

The easy set up and change-outs are appealing to store owners, allowing them to switch out their SEG on a weekly basis. These durable, double-sided displays can be customized to fit any size table and the frame can be powered-coated to any color.

4. CREATE WINDOW AND WALLS DISPLAYS

Make every window and wall in your store tell a story. High-end retailers communicate their message by avoiding clutter and sticking to a single color theme with bright, textured wallpaper or die-cut vinyl decals (with ViewThru™ technology for windows).

SEG fabric is another popular option used in many retail environments due to its vibrancy, competitive price, and borderless appearance. It’s a sleek solution that is easy to install and perfectly tensioned.

5. CREATE FOCAL POINTS

Make a strong first impression by displaying stunning large-format banners or eye-catching Foam3D™ sculptures. You can even utilize unused ceiling space with ceiling banner hoists like our BannerDrop™ system.

Or use a low-profile frame like Infinity™ to make empty walls pop. Designed with razor-thin channels, media is easy to install and perfectly tensioned when paired with SEG fabric banners. The frame size and finish can be customized to your specifications.

6. CREATE BRANDED ENVIRONMENTS

Control the narrative of your brand by creating immersive environments throughout your store. Physical touchpoints will also establish an emotional connection between the shopper and the merchandise, helping create lifelong customers and increased sales.

One way to engage your customers is to create a private partition where they can sit and relax. That partition would include perfectly stretched SEG fabric that can be easily changed-out. It can also be customized to fit any shape.

7. CREATE BACKLIT WALLS

Digital windows are becoming the go-to solution for attracting customers’ attention. Retailers have upped the ante by paying more attention to lighting and music, making their space entertaining and immersive.

If you want the vibrant look without the video, you can install several backlit frames that can be seamlessly pieced together like a mosaic. Fabric SEG frames are known for their borderless display and easy change-outs. By adding brilliant backlighting, you are sure to grab the attention of every shopper.