Backlit Exhibit Graphics: Wolverine transformed its 40’ x 40’ corner of Colorado Convention Center into an inviting space with the feel of rustic ski lodge complete with camping/ski props and an indoor fireplace. For key branding elements, planners contacted Britten—the only company in the industry that can fabricate seamless and backlit billboard-size frames. Britten delivered six SEG frames (two of them measuring 9’ and 10’ tall and 40’ in length), 13 large foamboard product/print signs, and a custom, vinyl ‘Walk & Wall’ decal made to look like a snowy road scene.
Anyone who’s driven the Ohio turnpike in the past five years remembers the giant “The Home of the Cruze” banner decorating GM’s Lordstown plant. That Britten-made banner came down on February 6th, replaced by another 61’ X 259’ billboard-sized creation spotlighting new owners, Lordstown Motors Corp., and their new electric truck making facility. Check out the video, and jump to 1:10 to see our install team’s handiwork.
Working together with the largest shopping mall operator in America, Britten and Simon Property Group pioneered an ingenious new way to monetize otherwise wasted ceiling space. BannerDrop® remote-controlled ceiling hoists created a new revenue source where one previously did not exist. In the process, Britten also established the retail media standard for ceiling banners (8’ x 14’ and 16’ x 14’). Stay tuned for some exciting new changes coming to BannerDrop® this summer.
We believe our job is more than just printing and shipping orders. Our job is to bring you creative solutions, guide you through the entire process, answer any questions you may have, and always deliver the highest quality.
With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.
We sincerely appreciate you and your patronage and wish you the very best -- please contact us to get a started on your next project today!