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Britten Inc | In The News

by Bob Rose  

Manhattan Icon To Get “New Face” Next Week

NEW YORK, May 31, 2013 — On Tuesday, June 4 and Wednesday, June 5, a 62,000-square-foot mural—equal to the size of one and a half football fields—will be unfurled, covering the entire facade of an iconic hotel in New York City on the corner of Fifth Avenue and Central Park South.

The giant architectural rendering—printed on mesh fabric and attached to the construction scaffolding—will suggest what the building will eventually look like once Skyline Restoration Inc. completes the exterior restoration.

This gigantic image is not just another advertising banner on a tall building; To maintain proper perspective and scale, the entire façade was hand-drawn and then digitally printed by perhaps the only company in America that could: Britten Inc. is among the largest banner companies in the nation and its founder Paul Britten is a practicing architect.

Britten brought to life each building detail by hand, based on blueprints and photographs provided by the hotel’s restoration architect, Howard L. Zimmerman Architects P.C. Britten’s art department then took the drawings and digitally replicated the details to generate a full-scale image of the building. The result is “trompe l’oeil”—an ancient style of representation in which a painted object is intended to deceive the viewer into believing it is the object itself. The form was first used by the ancient Greeks.

The scene on Tuesday and Wednesday will feature teams from Skyline Restoration, Spring Scaffolding and Britten unfurling eighteen 244-foot panels from the top of the hotel. The pieces will be linked together to create one, seamless image for all of Fifth Avenue to see, while those inside the hotel will see through the mesh onto the City’s skyline without impediment.