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An Open Letter to Our Customers

by Paul Britten  

As we begin 2018, it seems like a great time to reflect on what we’ve accomplished and what we have in store for the new year. I’d first like to thank our customers for supporting Britten and thank our awesome employees for their hard work and dedication. We wouldn’t be where we are today without each and every one of them.

Last year we made bold moves by introducing two new products to our robust in-house capabilities. The investment in Foam3D™ (custom sculptures) and BoxPop® (custom shipping containers) is proving to be a success throughout the experiential marketing industry. We know these products will provide a burst of opportunity and excitement for years to come.

We’ve made investments in cutting edge web to print technology as well as new large-format fabric printers and cutters. With this, I urge all of our customers to work closely with the Britten team to extract as much value from our diverse product line as possible and ensure that we continue to help you grow and adapt in an ever-changing environment.

Staying ahead of the game by keeping up on the latest technology, coming up with fresh and innovative ideas, and always saying yes to our customers, is crucial to Britten’s long-term success.

2017 was a remarkable year and we are very grateful to all of our supportive customers. We look forward to continuing to build on your trust with further growth in 2018.



Paul Britten

*Receiving customer feedback is invaluable. In order to grow as a company and better serve our customers, I encourage you to answer the survey questions in the link below:


BannerDrop® Installed at the Adidas Flagship Store in NYC

Raising the Game for Adidas

by Mike Dudek  

BannerDrop® installed at Adidas’s flagship store in NYC

The new Adidas flagship store on 5th Avenue is world’s first to install remote-controlled BannerDrop® ceiling hoists to raise and lower displays, shoes, mannequins and more.

This was the scene on 5th Avenue in front of the new Adidas flagship store on Thursday, December 1st: Mobs of people waiting in line to see celebrity guests including members of the New York Knicks, hip-hop artists Desiigner and Joey Badass, DJ Esco, fashion model Karlie Kloss and many more as they entered the incredible 45,000-square-foot, four-story super store.

The floors were packed with people and product, while above them over 30 radio frequency hoists were installed in the ceilings, each capable of lifting media to a display height of 60 feet. BannerDrop® display systems can be found in the ceilings of over 700 major shopping malls that generate revenue with advertising and display banners. But here on 5th Avenue, the products are king and the store designers will be lifting mannequins, displays, banners and more by simply pushing a remote control. The colossal four-story Adidas store is the largest ever for the company and offers a host of unique features that look to lure in shoppers and drive social media buzz.

Simon Property Group – the largest retail developer in the world – launched their SkyBanner Network in 2006 which has delighted advertisers with high impact displays in high traffic locations. The double-sided banners are seen coast to coast in three standard sizes. BannerDrop saves Simon Malls money by eliminating lift rental and insurance costs, and makes installations a breeze.

BannerDrop: Discreet Cable-Mounted Ceiling Hoist is Powered by Remote Control

Crystal City Building Wrap 70% Mesh on Britten's Production Floor

Paul’s Corner, January 2018

by Paul Britten  

Starting Out Big!

Britten is starting out the year in a big way, with a series of building wraps on the schedule this month. The first two buildings are already installed, while the third is currently in production.

Check out this time-lapse of the first of 4 buildings to be wrapped by Britten Services at Crystal City in Arlington, VA – each side of this building measures over 104’ H x 90’ W and was printed on 70% mesh.

Mesh building wraps on Britten's production floor

Foam3D™ Custom Sculptures

Britten’s production team has been busy putting our new CNC foam cutting equipment to use, including these brackets that we produced for Michigan Technological University’s marketing department.

Michigan Tech University Foam3D Sculptures

Below, we created an oversized soccer ball statue for the inaugural Prospects Cup. Inspired by the Little League World Series, the tournament was held last month in Kissimmee, FL with teams participating from all over the world. Cut vinyl letters applied under the logos indicated the distance traveled by all 16 teams involved in the tournament.

Learn more about this exciting new product here: Foam3D™

Foam3D™ Soccer Ball Statue Prospects Cup

BannerStretch tensioned frame displays

Nationwide Media Implementation

Britten recently headed up a large project  that combined site surveys, hardwareprint, and installation at several different Vail resorts across the country.

Following the on-site analysis at each resort (which was conducted in 6 different states in the span of a week), recommendations were made for specifically sized BannerStretch™ tensioned frames, silicone-edged fabric frames, and decal applications in other instances. Design templates were provided for each location and a unique piece of artwork was provided for every individual piece of media.

BannerStretch Tensioned Frames & Decal Application

Light Pole Banners & Brackets

From the parking lot of our hometown hospital to the Windy City, light pole banners are kept intact by Britten’s patented BannerSaver® wind-spilling bracket system. Instead of shredding banners in strong winds, these brackets bend with an internal spring system that’s been wind-tunnel tested to reduce 87% of wind load.

BannerSaver patented wind-spilling brackets

Britten Headquarters in Traverse City, MI

How can we help with your next creative project?

With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.

Please think of us whenever you need:

Fabric BannersDisplay SystemsCustom BackdropsTrade Show SignageSpecialty Metal FormingCaseworkCustom Wall CoveringDécorPop-up StoresEvent Truss Structures • and much more!

We sincerely appreciate you and your patronage and wish you the very best.



Top 10 Epic Projects of 2017

Top 10 Epic Projects of 2017

by Britten Inc  

Britten handled a range of great projects this year and added two exciting products to our range of services (including Foam3D™ sculptures and BoxPop™ customized shipping containers). But out of everything we touched upon in 2017, we felt that these 10 projects highlight Britten’s extraordinarily wide range of capabilities. We had the privilege of working with hundreds of the world’s biggest brands on some pretty darn cool projects, and we genuinely loved every minute of it.

As we all look to new beginnings in 2018, we’d like to take a look back at a handful of our great projects from the past year. We want to sincerely thank all of our customers that helped make this our very best year to date.

BannerWrap frames installed at Uline Area

No. 10 — Uline Arena (Washington, D.C.)

We partnered with Douglas Development to create custom BannerWrap frames, large format print and installation for a branding project at this historic arena in our nation’s capital. Our print artists enjoyed being able to create art that brought several historic moments to life, including the first Beatles concert in the USA in 1964, and having the first African American participate in a NBA game hosted at the arena.

BoxPop Customized Shipping Container for Bud Light Friend Zone

No. 9 — Bud Light Friend Zone (Miami, FL)

We’ve been enjoying event branding for teams across the country, including this BoxPop™ mobile activation at home games for the Miami Dolphins.

Britten collaborated with Activate, Inc. to create this interactive experience for tailgaters, known as the “Bud Light Friend Zone”.

In addition to the structure itself — which featured a second story lounge — highlights included a DJ booth, a pair of beer can walls, a photo backdrop for fans to pose with cheerleaders, a custom branded Claw Machine game for a chance to snag plush footballs and other merchandise, corn hole boards, and a marquee sign that was cut from Foam3D™ material.

Texas Tech University

No. 8 — Texas Tech University (Lubbock, TX)

The Red Raiders completed their brand new, state-of-the-art Sports Performance Center. Fans are delighted, and student-athletes nationwide have responded with greater interest for their athletic programs. The facility boasts world-class opportunities to compete, train, and achieve at the highest levels in all sports.

From concept to execution, Britten oversaw complete project management which continued on site for weeks leading up to the fabrication and installation of this project. In-house industrial and 3D design allowed for control over every detail, from start to finish.

The grand entrance is a testimonial to the multi-faceted capabilities that Britten was able to deliver to this visually spectacular architectural project!

ExperiGreen Fleet Graphics Truck Decal 3M ControlTac

No. 7 — Fleet Graphics (Multiple Cities)

Earlier this spring, ExperiGreen announced that they would be introducing lawn service to seven metropolitan areas across the United States. Their fleet of trucks and vans includes 52 unique vehicles which were wrapped with specialty 3M decal by Britten’s certified installers.

The artwork was designed in house by Britten Inc and had to conform precisely to each specific make and model.

ExperiGreen Fleet Graphics Truck Decal 3M ControlTac

Burton US Open Mesh Banners

No. 6 — Burton US Open (Vail, CO)

Whether you were watching on television or you made the trip to Vail, large format branding was wherever you looked.

Britten produced the mesh banners that line the halfpipes, that wrap the towers  measuring how high the snowboarders are in the air, and surrounded the free event stage.

There was also a Pop Up Shop that allowed spectators to design their own custom snowboards.

Kenny Chesney's #NoShoesNation Stage Curtain

No. 5 —  Kenny Chesney Tour (Boston, MA)

This huge concert backdrop was on display at Gillette Stadium, where Kenny Chesney was rockin’ the stage for #NoShoesNation. This wall of heavy knit fabric measures a staggering 40′ H x 80′ W and required special fabrication so the curtain could be lifted like an accordion.

For years, Britten has been the behind-the-scenes manufacturer for custom stage & theatrical drapes for everything from the small stage to huge stadium backdrops. Even the country super star had kind words to say about this fabulous curtain!

3D Foam sculpture for NBC's Winter Olympics

No. 4 — 2018 Winter Olympics for TV 7&4 (Traverse City, MI)

Britten attended the premiere party for our local affiliate UpNorthLive at the Dennos Museum Center, setting up backdrops and wheeling in a custom statue for the upcoming 2018 Winter NBC Olympics.

Using our new Foam3D™ equipment, a large block of foam was carved into the shape of the Peacock and the Olympic rings, then primed and painted. 7&4’s media team also documented the process, and are putting together a video that will be posted online soon.

“Thank you to ALL for making our event last night a huge success! The museum looked amazing. We had many compliments, excellent photos ops with the football backdrop and a fun game of corn hole with our clients. Your work and dedication to pull this off has definitely been recognized.”

San Francisco 49ers Levis Stadium Entrance EventTruss

No. 3 — San Francisco 49ers (Santa Clara, CA)

Out west, Britten Services dispatched half a dozen EventTruss™ structures and semi-portable RotoTop™ flag pole systems to help welcome and direct fans into Levi’s Stadium.

Five of the entrances measured 16′ H x 24′ W and the largest measured 16′ H x 32′ W, weighted with 275 gallon water drums. In addition to serving as highly visible event branding and wayfinding for foot traffic, the mesh banners indicated items prohibited from the stadium and “thanks for coming!” directions to nearby interstate routes.


No. 2 — Little Caesars Arena (Detroit, MI)

Becoming the only city in America to host four major sports teams downtown, all of Detroit was thrilled to see the doors open at Little Caesars Arena.

The construction has been a major undertaking that’s been a work-in-progress for well over a year.

Britten’s print division worked our large format printers around the clock to deliver over 77,000 square feet of mesh barricade fencing for Olympia Development, which surrounds the construction perimeter and built a buzz around this district in downtown Detroit.

3D Foam Entrance Structure for the Denver Broncos

No. 1 — Denver Broncos (Denver, CO)

The Denver Broncos unveiled a new entrance structure this season that was designed & fabricated by Britten. Standing over 25’ tall, the three Broncos heads were carved out of foam blocks using our new 3D modeling equipment and spray coated with a durable protective layer before being painted to withstand the elements at Sports Authority Field at Mile High Stadium.

Combining foam, truss & pyrotechnics, the entire structure had to be set up and broken down quickly, look spectacular and create a dynamic experience for Broncos fans in attendance as well as everyone watching their live debut on Monday Night Football.

How can we help with your next creative project?

Thanks again for a wonderful year, and please think of us in 2018 whenever you need specialty fabrication for your special project.

We sincerely appreciate you and your patronage and wish you the very best.



Foam3D™ Changes the Game

by Mike Dudek  

3D Foam Technology Changes the Game in Event Marketing

TRAVERSE CITY, Mich., Dec. 4, 2017 /PRNewswire/ — In the competitive field of event marketing, coming up with fresh new ideas to engage with your customers is imperative. Mass media is everywhere, but some creative manufacturers are now going beyond the 2D standard by introducing foam sculptures to their list of capabilities.

The integration of Expanded Polystyrene Foam (EPS) structures have added depth and visual interest at experiential events in the form of life-sized props that engage the public audience. It’s a new form of advertising that’s incredibly exciting for fans and attendees, perfect for photo opportunities and viral shares on social media.

Now, advances in CNC carving technology means that it’s no longer necessary to cut foam by hand. New techniques include 3D laser scanning, multifaceted foam routing, and automated hot wire cutting that allows you to transform ideas, drawings, photos, or digital files into foam replicas of any size or detail. If you want your design to be larger than life, you can have it machined into multiple sections and pieced together like a puzzle. Lastly, your finished product can be sanded to a fine finish and a protective Polyeura coating can be applied for durability and corrosion resistance.

The 3D foam market has been an essential component in traditional manufacturing, but has now become the standard in industries such as architecture, film and television, theme parks, sports and entertainment venues, and event marketing.

Embracing this opportunity, one creative production house has recently added Foam3D™ to their lineup of large format printing and specialty fabrication. “Investing in this technology was the next logical step for us,” said Paul Britten, CEO of Britten. “Foam3D™ joins our roster of diverse in-house capabilities, including fabric and mesh banners, tension frames, pop-up stores with BoxPop™, EventTruss™ structures, as well as custom woodworking and metal fabrication. We can produce virtually any custom display right here in Traverse City, Michigan.”

Once Foam3D™ was launched in July of 2017, Britten began receiving NFL pregame requests from Activate, Inc., an event marketing company in Ferndale, MI. Projects included sets of oversized letters for fan engagement, huge Pepsi cans that were wheeled onto Detroit’s Ford Field during halftime for a football toss, and a 25′ entrance structure for the Denver Broncos that combined truss and pyrotechnics.

For further information about Foam3D™, please visit or call Britten toll-free at (888) 863-8201.

About Britten:
For over 30 years, Britten has been helping some of the world’s largest brands visually connect with their audience through high-quality printing and custom fabrication. From events to retail and hardware to print, Britten makes sure your brand is engaging and getting noticed. Britten believes in making it easier for your brand to tell your story, wherever your audience may be.

Contact Information:
Mike Dudek
(231) 346-8614

SOURCE Britten

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